Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Can you make money on TikTok?

Food 144

Food Fashion Influencer Marketing Branding 144

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Initially just 15 seconds, Instagram doubled the maximum running length for Reels to 30 seconds a month after the feature’s release before doubling it again in July 2021. We do, and we see you.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

MAY 4, 2022

This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. — Instagram (@instagram) October 19, 2021. Collaborate with influencers and content creators. Source: eMarketer.

User-Generated 123

User-Generated Social Media Marketing Food Promotion 123

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? Influencer marketing.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Well, then, let’s get started.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey. — Pret (@Pret) July 7, 2021.

Retail 109

Retail Customer Customer Journey Promotion 109

Spiralytics

FEBRUARY 7, 2023

To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 126

Shoppers eCommerce Shipping Retail 126

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. Here are 20 PR statistics to keep in mind as you navigate through 2022.

Communications 116

Communications PR Gen Z Analytics 116

Hootsuite

OCTOBER 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the For You page on TikTok?

User-Generated 130

User-Generated Analytics Social Media Marketing Influencer Marketing 130

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care. The new Shorts features may help it compete against TikTok and Instagram.

User-Generated 126

User-Generated Influencer Marketing Analytics Digital Marketing 126

Girl Power Marketing

DECEMBER 9, 2020

Ecommerce requires specific digital marketing strategies to achieve the best results, some of which have been in use for quite a while, including SEO, product reviews, content marketing, social media marketing, and influencer marketing. This won’t be enough as we move into 2021, however.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Mass social media adoption has shown consumers the power of their own voice,” says Porch.

Gen Z 111

Gen Z Entertainment Social Media Marketing Shipping 111

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 118

Entertainment Fashion Influencer Marketing Energy 118

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 billion USD in 2021, over double what it was in 2019. 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% of influencers have over 100,000 followers. Join an affiliate marketing program. Source: eMarketer. Work with brands.

Affiliate Marketing 121

Affiliate Marketing Fashion Influencer Marketing Price 121

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. You can do this through cross-platform promotion, blogs, and influencer marketing. Link your Instagram account to your other social platforms.

eCommerce 130

eCommerce Key Performance Indicator Promotion User-Generated 130

Hootsuite

AUGUST 6, 2021

— Wendy's (@Wendys) February 11, 2021. — Wendy's (@Wendys) February 11, 2021. This is where giving social that seat at the leadership table pays dividends. That extra autonomy allows your social team to tap into the conversation online as it happens, and organically boost your brand’s share of voice.

Management 138

Management Marketing Marketers Key Performance Indicator 138

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Hootsuite

JANUARY 13, 2022

More cost-effective than influencer marketing. The average cost of hiring an influencer can run into millions of dollars. Nearly 80% of people say that UGC impacts their decision to purchase, making user-generated content and social commerce a match made in heaven. Social media content (e.g., Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

MAY 3, 2021

Let’s take a look at UTM parameters in use on a real social post. — Hootsuite (@hootsuite) April 24, 2021. Use UTM parameters to track influencer marketing results. Influencer marketing is an important social marketing strategy for many marketers. Try it for Free.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 92

Branding Marketing Marketers Influencer Marketing 92

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots? Live Video.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Find the right influencers.

Management 99

Management Branding Influencer Marketing Advertisers 99

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite.

Price 126

Price User-Generated Social Media Marketing Shoppers 126

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Try it for Free.

Affiliate Marketing 140

Affiliate Marketing Marketers Marketing Promotion 140

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. Why is TikTok good for influencer marketing?

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

AUGUST 30, 2022

Remember when Twitter had their own short-form video format, Fleets, in 2021? Get an account and plan your TikTok marketing strategy right now (if you haven’t already). — Twitter (@Twitter) August 3, 2021. BeReal is currently the top social networking app on the Apple App Store. Influencer marketing.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Plan for retention and acquisition Retention and acquisition should be two different tracks in your social media marketing campaigns.

User-Generated 139

User-Generated Customer Journey Social Media Marketing Entertainment 139