Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. The most common creator launchpad in 2021 was Instagram.

Gen Z 139

Gen Z Influencer Marketing Education Marketers 139

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. — Tina Donati (@Tina_Donati) March 18, 2021. Actively gather and and curate user-generated content. Employee advocacy. 1000% recommend.

User-Generated 140

User-Generated eCommerce Shoppers Promotion 140

Marketing Insider Group

JANUARY 24, 2022

He kept it simple: every video featured Randy standing in front of a pre-drawn whiteboard, ready to cover topics related to content marketing and SEO, which at the time were quite new and novel topics for digital marketers. Users can filter them to see how companies similar to them apply the Vend solution. Influencers in SaaS?

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 123

Gen Z User-Generated Real Estate Shoppers 123

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

User-Generated 126

User-Generated Influencer Marketing Analytics Digital Marketing 126

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. The Continued Rise of Micro and Nano-Influencers Micro-influencers will continue to be more powerful than celebrity influencers for authentic engagement with a brand’s target audiences. per 1k followers. per 1k followers.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. What makes Collabs different?

User-Generated 123

User-Generated Social Media Marketing Food Promotion 123

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Influencer marketing. Quick Takeaways.

User-Generated 145

User-Generated Thought Leadership Content Marketing SEO 145

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The For You page serves as the app’s home screen, which means it’s the first thing users see when they open the TikTok app. Video information.

User-Generated 130

User-Generated Analytics Social Media Marketing Influencer Marketing 130

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 109

Retail Customer Customer Journey Promotion 109

Hootsuite

MAY 3, 2021

— Hootsuite (@hootsuite) April 24, 2021. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. Enter the parameters you want to track and their values (up to 100 parameters for paid customers or 1 for free users). UTM generator option 3: Google URL builder for app ads.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Hubspot Marketing

JULY 28, 2022

Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 119

Direct Mail Gen Z Fashion Manufacturing 119

Hubspot Marketing

APRIL 8, 2021

Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Why should businesses post on Facebook?

User-Generated 140

User-Generated Food Promotion Product 140

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. — Canva (@canva) December 1, 2021. Engage customers with a user-generated content campaign. — Spotify (@Spotify) December 1, 2021.

Customer 142

Customer Copywriting Marketing Marketers 142

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce 130

eCommerce Key Performance Indicator Promotion User-Generated 130

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Hubspot Marketing

MAY 10, 2022

Additionally, 83% of Pinterest users make purchases based on what they see on the platform. Generate traffic to your eCommerce products. Creating pins that are linked directly to your online shop can generate meaningful traffic when paired with the keywords your ideal customers are searching for. Send traffic to your blog.

Affiliate Marketing 98

Affiliate Marketing eCommerce Inbound Marketing User-Generated 98

Spiralytics

FEBRUARY 7, 2023

According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. Relevant social media statistics in the Philippines provide marketers with insight into the power of adopting digital media to their strategies.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

OCTOBER 21, 2021

— Red Bull (@redbull) September 29, 2021. Including user-generated content as part of your content marketing strategy is one way to encourage more of these shoutouts. — Abby Hamer (@abby_hamer) October 9, 2021. One of the easiest ways to get going is to start influencer marketing.

PR 139

PR SEO Advertisers Advertising 139

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 100

Gen Z Influencer Marketing Entertainment Marketing 100

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

SEPTEMBER 17, 2024

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. The Sprout Social Index 2021™, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. users ages 18-24. population.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. Content curation is like being your audience’s personal algorithm. But where do you even find content to curate ?

User-Generated 109

User-Generated Retail Fashion Management 109

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145