Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. It lets users get advice from each other and join even more specific groups within the niche makeup space.

Branding 109

Branding Finance Fashion Health 109

Sprout Social

OCTOBER 6, 2021

Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. Share user-generated content. Here’s a great example of user-generated content from online plant store The Sill. Work with TikTok influencers. Include the right hashtags.

User-Generated 145

User-Generated Promotion Influencer Marketing Branding 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

Sprout Social

JANUARY 27, 2025

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. The Sprout Social Index 2021, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO 107

SEO Real Estate User-Generated Promotion 107

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. Content curation is like being your audience’s personal algorithm. But where do you even find content to curate ?

User-Generated 106

User-Generated Retail Fashion Management 106

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. The most common creator launchpad in 2021 was Instagram.

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. New social media apps and platforms marketers should watch in 2022. But since being founded in 2016, it has grown to more than one billion monthly active users.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 130

Gen Z User-Generated Shoppers Real Estate 130

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. — Tina Donati (@Tina_Donati) March 18, 2021. Actively gather and and curate user-generated content. Employee advocacy. 1000% recommend.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. What makes Collabs different?

User-Generated 129

User-Generated Social Media Marketing Food Promotion 129

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The For You page serves as the app’s home screen, which means it’s the first thing users see when they open the TikTok app. Video information.

User-Generated 139

User-Generated Analytics Social Media Marketing Influencer Marketing 139

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. The Continued Rise of Micro and Nano-Influencers Micro-influencers will continue to be more powerful than celebrity influencers for authentic engagement with a brand’s target audiences. per 1k followers. per 1k followers.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

User-Generated 120

User-Generated Influencer Marketing Analytics Digital Marketing 120

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 124

Retail Customer Customer Journey Promotion 124

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Influencer marketing. Quick Takeaways.

User-Generated 145

User-Generated Thought Leadership Content Marketing SEO 145

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 This will help customers discover your products when searching and ease the user experience. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Work with influencers. Influencer marketing is a powerful tool.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Hootsuite

OCTOBER 19, 2023

Kulakinis used this user-generated content (UGC) in a carousel post. We Are Knitters includes a “Shop” tag on their Instagram post, allowing users to easily purchase its luxury yarn without leaving the app. So, when it says it’s “Lack” Friday, not Black Friday, users will get the joke.

Shoppers 125

Shoppers Fashion Promotion User-Generated 125

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hubspot Marketing

JULY 28, 2022

Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Hootsuite

MAY 3, 2021

— Hootsuite (@hootsuite) April 24, 2021. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. Enter the parameters you want to track and their values (up to 100 parameters for paid customers or 1 for free users). UTM generator option 3: Google URL builder for app ads.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. — Canva (@canva) December 1, 2021. Engage customers with a user-generated content campaign. — Spotify (@Spotify) December 1, 2021.

Customer 145

Customer Copywriting Marketing Marketers 145

Hubspot Marketing

APRIL 8, 2021

Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Why should businesses post on Facebook?

User-Generated 142

User-Generated Food Promotion Product 142

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 109

Gen Z Influencer Marketing Entertainment Marketing 109

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Sprout Social

OCTOBER 21, 2021

— Red Bull (@redbull) September 29, 2021. Including user-generated content as part of your content marketing strategy is one way to encourage more of these shoutouts. — Abby Hamer (@abby_hamer) October 9, 2021. One of the easiest ways to get going is to start influencer marketing.

PR 145

PR SEO Advertising Advertisers 145

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145