Hootsuite

MAY 20, 2021

In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. This allows you to connect with customers in more meaningful ways and gain valuable data to improve customer service key performance indicators (KPIs) like first contact resolution (FCR), average handle time (AHT), and customer satisfaction (CSAT).

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sprout Social

MAY 1, 2025

Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Some key metrics include follower growth rate, engagement rate and conversion rate. With this data, youll see whether youre on track to meet your LinkedIn key performance indicators (KPIs).

Management 72

Management B2C User-Generated Communications 72

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Key performance indicators should be identified in the strategy. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. NobleDigitalOne Click To Tweet. Click To Tweet. Production.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hubspot Marketing

DECEMBER 26, 2022

Identifying key performance indicators. billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Data analysis. Demographics reporting. Digital media testing. Google Analytics. Microsoft Excel and PowerPoint. SQL and NoSQL.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). I told the customer success team at Sprout, ‘Give me the key performance indicators and other metrics that we can hold ourselves accountable to, so I can bake that into our social strategy for the year.'”

Key Performance Indicator 124

Key Performance Indicator PR Social Media Marketing Management 124

Sprout Social

FEBRUARY 7, 2022

In the Sprout CSV you pulled, you can look at key performance indicators (KPIs) to determine what pieces of content did well for you, and what didn’t. To do this, you need a clear picture of how all of your campaigns are performing. Here are some top KPIs to track: Engagement rate. Impressions. Engagements.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. You’ll want to choose some KPIs (Key Performance Indicators) related to your organizational goals. If so, you’re in luck.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Sprout Social

NOVEMBER 11, 2020

And determine which key performance indicators (KPIs) you’ll use to track your progress toward your goals, like net new users and content downloads. We also repackaged the Index TM as part of a larger toolkit for marketers as they begin planning for 2021. Takeaway #1: Tell people about your product!

Whitepaper 140

Whitepaper Key Performance Indicator Transform PR 140

Sprout Social

MAY 24, 2022

Then, in 2021, #CleanTok elevated the product to explosive fame. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign.

Key Performance Indicator 122

Key Performance Indicator Transform Communications Customer Acquisition 122

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. They use qualitative KPIs (key performance indicators) to help you understand how your content is performing.

Key Performance Indicator 145

Key Performance Indicator User-Generated Analytics SEO 145

Martech

MARCH 14, 2022

Investment and ROI – Turning again to Gartner’s research, the 2021 Annual CMO Spend Survey showed that, even though marketing budgets tightened a bit, martech spending dominated at 26.7% of the total budget, higher than spending on third-party agencies, labor, or media. Here’s where you can enlist the help of your CFO.

Transform 130

Transform Key Performance Indicator Marketing Marketers 130

Litmus

JULY 20, 2021

But what email metrics and key performance indicators (KPIs) should you measure? The state of email analytics in 2021. Dig deeper than the data your email platform gives you, and better understand your audience and the performance of your email campaigns. Last updated July 20, 2021. Here’s what we found.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

JULY 8, 2021

These metrics help brands measure how their email program and campaigns are directly affecting their sales, profits, web traffic, and other important business key performance indicators (KPIs). Last updated July 8, 2021. Direct business impact. Email campaign success metrics. Get on the list ?.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Sprout Social

JUNE 13, 2023

In 2021, the company incorporated the Smart Inbox and Publishing add-ons. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team. Atlassian started using Sprout Listening in 2019.

Health 125

Health Key Performance Indicator Communications Management 125

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. These will be categories that list account information and key performance indicators. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Last updated April 29, 2021. Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy. Get your free email brief template ?.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Bannerflow

MARCH 24, 2021

All of these measurements can be considered as Key Performance Indicators, or KPIs, and are a great way of measuring your creative marketing initiatives. Our 2021 State of In-housing Report shows that there’s a positive correlation between in-housing and ROI. How long marketing efforts took from conception to deployment.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Bannerflow

APRIL 15, 2021

However, our 2021 State of In-housing report shows that 58% of in-house marketing teams have noticed a creativity increase during the pandemic. Key Performance Indicators, or KPIs, can be invaluable when it comes to helping a brand measure the success of its creative marketing.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. While engagement is certainly still an excellent indicator, we can expect to see a much bigger push toward measurements that mean bigger bottom lines. To that end, expect performance-based influencer marketing to take center stage this year.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Hootsuite

JANUARY 4, 2023

It’s far from fading into obscurity – in fact, the platform is still growing, adding 38 million users from Q4 2021 to Q4 2022. from Q4 2021 to Q4 2022, now reaching 945 million adults over age 18. Each of those goals will be tied to measurable data in the form of key performance indicators (KPIs).

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Scoop.it!

DECEMBER 27, 2022

Social media marketing is growing substantially as marketers spent 60% more on social media marketing campaigns in 2021 than in 2020. billion active users monthly as of 2021. You can also measure your return on investment (ROI) as a key performance indicator. Why Use Social Media Platforms For Your Business?

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Litmus

DECEMBER 13, 2024

Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Open rates have a long history associated as an email key performance indicator (KPI) for success.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. As a full-service brand content agency that plans to work exclusively on purpose-driven projects by 2021, Republik puts its values front and center with #ShoutOutMondays and more. What metrics and data will you monitor?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Moz

NOVEMBER 2, 2020

Then, looking ahead to 2021, see how far you can take your agency in the direction of client support. Seek out a few good inbound links to these pages Promote these pages on your social feeds Use these pages as your examples at conferences, on webinars, and podcasts in 2021. Build good internal links to these pages. Image credit: Mark.

Shoppers 71

Shoppers Education Food Health 71

Sachs Marketing Group

JULY 21, 2023

It’s a direct line to your potential customers, which, if leveraged effectively, can significantly boost B2B marketing efforts (HubSpot, 2021). According to a 2021 study by Gartner, 80% of marketers rely on key performance indicators (KPIs) to inform their decision-making process.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance. In fact, there are about 4.9 For example, a digital marketer in charge of SEO might measure their website's organic traffic.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Related articles Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 But at the end of the day, its effectiveness comes from knowing what your goals, intentions, and key performance indicators (KPIs) are. million in 2022, and 253.3 million in 2023.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Unbounce

JANUARY 3, 2025

There are 10 key performance indicators (KPIs) and metrics you should consider monitoring before you launch your CRO test. 7 minute read Landing page optimization How to score double-digit conversion ratesA marketing heros journey May 27, 2021. Choose wisely and track accordingly.

eCommerce 52

eCommerce User-Generated Key Performance Indicator Price 52

Unbounce

JUNE 4, 2024

Determine the key performance indicators (KPIs) that will help you track your progress. 7 minute read Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021. Setting clear, specific goals helps you measure success.

B2C 52

B2C User-Generated Analytics Advertising 52

Sprout Social

APRIL 15, 2021

— Jeni's Splendid Ice Creams (@jenisicecreams) March 29, 2021. — Jeni's Splendid Ice Creams (@jenisicecreams) April 8, 2021. In our Analytics Reports home, Sprout users can access social media performance across channels, from a network-level perspective all the way down to individual post performance.

Transform 141

Transform Key Performance Indicator Analytics Communications 141

Buffer Marketing

JANUARY 3, 2024

In 2021, I hired my first real employee and have since added two more. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators). From there, my business growth snowballed, slowly and steadily at first and then very suddenly.

Manufacturing 124

Manufacturing Key Performance Indicator Retail Shipping 124

Hootsuite

JANUARY 13, 2021

just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). Implement strategic partnerships and network Strategic partnerships are crucial to scaling any agency.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

CXL

NOVEMBER 15, 2022

In a 2021 survey of marketers, Venngage reported that data visuals were among the best-performing visual content (along with original graphics and video content). The metrics that relate to key performance indicators will help uncover new insights and tell engaging stories when visualized.

Marketing 84

Marketing Marketers Analytics User-Generated 84

Buffer Marketing

JANUARY 3, 2024

In 2021, I hired my first real employee and have since added two more. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators). From there, my business growth snowballed, slowly and steadily at first and then very suddenly.

Manufacturing 52

Manufacturing Key Performance Indicator Retail Shipping 52