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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 112
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

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How marketers can succeed with generative engine optimization

Martech

This figure has stagnated since 2021. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Proactively manage your digital footprint by creating content that authentically reflects your brands values, expertise and solutions.

Transform 132
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What to do when your vendor has a data breach

Martech

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. Furthermore, these breaches are expensive and slow to be discovered.

Law 117
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Beyond CRM Adoption: How to Leverage Process Optimization to Achieve Organization-Wide CRM Utilization

MarketingOps

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130
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How to master the 3 pillars of brand reputation management

Sprout Social

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. The suggestions may include unsubscribing.