Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Martech

SEPTEMBER 23, 2021

This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than look to develop new markets. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications 137

Communications Marketing Marketers Customer Journey 137

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. Experimental optimization for accessibility.

Email Marketing 123

Email Marketing Transform Marketing Marketers 123

Martech

MAY 24, 2022

Screenshot from PegaWorld 2021. The complexity manifests as a feeling of being overloaded with information, systems, processes and new technologies. Among specific challenges were: Managing information (reported by 90%). Among specific challenges were: Managing information (reported by 90%).

Transform 102

Transform CRM New Technology Management 102

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. My journey to redefine these pillars began in late 2021.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Customer Acquisition 98

Customer Acquisition New Technology Product Management 98

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Acquia acquired Widen in September 2021.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Marketing Insider Group

JANUARY 10, 2022

According to Forbes, one way to be sure you’re staying in-the-know about upcoming trends, new technologies, and potential opportunities is to attend marketing events and conferences throughout the year. I spoke to some amazing, masked-up digital marketing crowds at a number of these summits in 2021. MarketingProfs B2B Forum.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Of those surveyed, 59% said expanding automation was a priority for 2021. Marketers this year are most interested in automation.

Law 116

Law Email Marketing New Technology Digital Marketing 116

Rock Content

MARCH 22, 2023

Both Google and OpenAI – the company behind the famous ChatGPT – released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs and OpenAI releasing its long-awaited GPT-4. How can these new technologies help you?

Transform 98

Transform User-Generated Copywriting New Technology 98

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. — Bloxy News (@Bloxy_News) May 18, 2021. — Nike (@Nike) November 18, 2021.

Gen Z 139

Gen Z Branding Transform Millennials 139

Martech

JULY 20, 2021

My customer journey needed to be orchestrated not just across marketing channels, but across whatever management channel knows which customers have had severe delays or cancelations. This is part of a public service announcement ad management firm Mediavine is displaying in unsold ad space across its network of some 8,000 publishers.

PR 113

PR Retail Customer Journey New Technology 113

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. By having a more balanced representation, we can ensure that all new technologies, including AI, are inclusive and unbiased by design.”

Traditional Marketing 127

Traditional Marketing New Technology User-Generated Promotion 127

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M.

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. There are three marketing analytics models that marketers use when planning, managing, and optimizing marketing campaigns. Types of marketing analytics models.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Hubspot Marketing

JANUARY 27, 2020

In a 2019 ranking of the top 10 emerging technologies, the World Economic Forum noted, "social robots" as number two. It's estimated that 80% of emerging technologies will involve AI by 2021 ( Gartner ). chance that a marketing manager's role will be taken over by artificial intelligence. World Economic Forum ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Mobile access to the web is ubiquitous. But for mobile marketing to be effective, it needs to be strategic.

Transform 127

Transform Gen Z Shoppers Retail 127

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

JUNE 20, 2023

He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data.

Law 106

Law Management Analytics Customer 106

Marketing Insider Group

OCTOBER 25, 2021

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. Google, Pinterest, and several other companies are also investing in visual search technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 131

Retail Shipping eCommerce Law 131

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce 98

eCommerce User-Generated Manufacturing Finance 98

Sprout Social

JANUARY 19, 2023

And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. Use technology like blockchain for asset ownership tracking to manage content ownership.

Branding 144

Branding Real Estate User-Generated Communications 144

Hootsuite

APRIL 11, 2022

Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Provide customer service 24/7.

Retail 115

Retail Customer eCommerce Shipping 115

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. as of August 2021. The keys to success in visual search are: Feed management. Traditional search engines. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These use interaction and channel management features to give relevant teams a 360-view of customers. Its geographic reach, cloud service, and customer service management make it a contender for the leader group.

CRM 98

CRM Finance Marketing Marketers 98

Bannerflow

FEBRUARY 4, 2021

Without meeting customer demand for efficiency and value, people will simply look elsewhere – and competitors which have successfully adopted new technologies will reap the benefits. When we consider the way in which businesses are having to operate due to COVID-19, many face more remote working in 2021 and beyond.

Transform 98

Transform Advertising Advertisers Retail 98

OnPassive Marketing

SEPTEMBER 18, 2022

With new technologies and platforms coming into the market, affiliate marketing is growing more and more popular. Virtual reality is one of the newest technologies that is used a lot in affiliate marketing. This second-party data platform had many names: DataXu, Doubleclick Bid Manager, and Google Ad Manager.

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Bannerflow

FEBRUARY 17, 2021

However, the need to embrace new technology (applications, mobile payments etc) is acute and certainly required. ” Furthermore, the Bannerflow State of In-housing Report 2021 reveals several benefits of in-house marketing – collaboration being one of them.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

MAY 6, 2022

Reporting often takes a backseat when the email team has one person on it, or the team manages many other channels besides email. Ideas for improving performance using both capabilities you have in your current technology or outlining how new technology could help you achieve specific goals. Recommendations.

Email Marketing 106

Email Marketing Analytics New Technology Digital Marketing 106

verse.ai

APRIL 22, 2025

For example, Airbnb vs. VRBO: In early 2021, Airbnb significantly decreased their ad spend. Task management: AI saves your team time and effort on low-effort tasks such as CRM updates. Avoid spending on helpful new tech without the staff or staff knowledge to utilize it properly.

CRM 59

CRM Health Communications New Technology 59

verse.ai

AUGUST 6, 2024

Smartphone ownership among adults aged 65+ grew by 4x from 2012-2021. Source: artera ) “ Text messaging is the least invasive and the most accessible [technology] across age groups. In 2021, a study showed that one in three Americans over 65 preferred texting to phone calls. (Source: Pew Research ) (Source: Pew Research ) 2.

Gen Z 59

Gen Z Communications Health New Technology 59

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 89

Advertising Advertisers Gen Z Place 89

Chief Martec

NOVEMBER 8, 2022

But as you know, success with martech is 10% technology and 90% people, process, and strategy. Partnership and ecosystem management is no different. Great partner ops — one more facet of the larger trend in Big Ops — is crucial to harnessing the power of these new technologies. Managed service providers (MSPs).

Management 68

Management New Technology Product Customer 68

Welcome Software

MAY 13, 2022

Depending on your needs, now may be the time to optimize your content management tech stack to a newer, headless CMS that can feed your content to multiple channels with a lower support cost. Legacy CMS platforms are slow, inflexible and don't support new technologies. Your current CMS doesn't support new technologies.

New Technology 52

New Technology eCommerce Management Customer 52

Chief Martec

FEBRUARY 14, 2023

Hacking Marketing , my own book, was about the cross-pollinating ideas from managing software development to managing marketing. Heed the 10/90 Rule of technology and people. I wrote in 2018 that seeing through this pattern gives you opportunities to “beat the market” in how and when you leverage new technology.

Law 97

Law Copywriting Shipping Management 97

Digital Marketer

FEBRUARY 27, 2023

This isn’t the first time we’ve been threatened by new technology, and it probably won’t be the last. ChatGPT’s training data was cut off in 2021, which means up-to-date knowledge may not be available. So if more people opt for ChatGPT than Google, it could spell trouble for marketers specializing in SEO and paid advertising.

Transform 95

Transform Marketing Marketers eBook 95