Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 113

Real Estate Transform CMO Marketers 113

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. And he said so all the way back in 2018.

Management 135

Management Social Media Marketing Education Communications 135

Marketing Insider Group

NOVEMBER 11, 2020

Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. B2B Marketing Trends To Consider For 2021. But the bottom line is that Retention Marketing might be a better place to start in 2021. Retention Marketing. Customer Training.

Market Trends 145

Market Trends Marketers Marketing Content Marketing 145

Sprout Social

MARCH 8, 2021

As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out. For starters, do you have the tools and systems in place to monitor trending topics over time? — GoogleTrends (@GoogleTrends) February 5, 2021.

Place 135

Place Retail Price Branding 135

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. 2021 social media holiday calendar. Community Manager Appreciation Day #CMAD: Fourth Monday of January. — WWF (@WWF) March 3, 2021. — Greta Thunberg (@GretaThunberg) March 3, 2021. Get Started.

Food 145

Food Health Law Non-Profit 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021.

Market Trends 145

Market Trends Transform CMO Marketers 145

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. While these may seem all over the place, keep in mind that TikTok serves content to a global audience. The post When Is the Best Time to Post on TikTok in 2021? Is there a best time to post on TikTok?

Analytics 143

Analytics Social Media Marketing Place Management 143

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 134

Management Real Estate Food User-Generated 134

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app? Website link.

Branding 131

Branding User-Generated Promotion Food 131

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 102

Transform Email Marketing CMO Education 102

Marketing Insider Group

JULY 29, 2021

Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. Hunsaker’s masterful at helping business leaders like you and your managers understand how to rally their teams. CX doesn’t start with your marketing.

Transform 132

Transform Customer loyalty Customer Journey Customer 132

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

B2C 137

B2C CMO User-Generated Management 137

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Having strategies in place to get the most from your entertainment display ads could be crucial. The 5 key entertainment display advertising trends. Tap into key shopping days.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. On February 9th, the year of our lord 2021, Weetabix gifted the internet with this monstrosity. Weetabix (@weetabix) February 9, 2021. Tinder UK (@TinderUk) February 9, 2021. BBC Politics (@BBCPolitics) February 11, 2021. wut [link]. —

Management 140

Management Social Media Marketing Finance Customer loyalty 140

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 96

Email Marketing Copywriting CMO Communications 96

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. GoDaddy Pro offers a robust suite of free tools to web developers & designers to help them save time managing all their clients and sites.

SEO 99

SEO Fashion Transform eCommerce 99

Neil Patel

JANUARY 26, 2021

If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. Here’s how to stay organized in 2021 and beyond.

Finance 144

Finance Management Energy Place 144

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021. Trends for 2021 for Small Business Marketing Consultants. You can also read my 2021 Small Business Trends post here.

Marketers 98

Marketers Marketing Fashion SEO 98

Sprout Social

JUNE 15, 2021

This first-of-its-kind report revealed that social media is the place for businesses to connect with customers. This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. Check out the Sprout Social Index™ 2021: UK & Ireland Edition. Download the Report Today.

Gen Z 117

Gen Z Global Marketing Market Research Communications 117

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Hootsuite

AUGUST 30, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Customer service software is any software tool that helps a business manage, track, or streamline its customer service efforts. Customer relationship management (CRM) software.

Customer 132

Customer CRM Management Communications 132

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. — Julien Paffumi (@jpaffumi) April 29, 2021. — Evernote (@evernote) April 22, 2021. — Pocket (@Pocket) April 27, 2021.

Customer 131

Customer Shipping CRM Education 131

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2021, scheduled live events seem to pick up. February 4 & 5, 2021 | Virtual | Website. February 24 & 25, 2021 | Virtual | Website.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. All your #studywithme content in one place, finally. 100 top trending TikTok hashtags in 2021. original sound – Our Place. What are TikTok hashtags? Why use TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. I chatted with some incredible guests in 2021. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. You'll be able to find them all in one place.

Customer Journey 91

Customer Journey Transform Marketing Plan Education 91

Duct Tape Marketing

DECEMBER 22, 2020

5 Trends That Impact Consultants and Coaches in 2021 written by John Jantsch read more at Duct Tape Marketing. With that in mind, I present the 5 biggest trends that will impact coaches and consultants in 2021 and beyond. As much as anything, 2021 will be about re-evaluation, rediscovery, and a whole lot of recovery.

Transform 99

Transform Entertainment Fashion Energy 99

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 95

Management CRM Marketing Automation Platform Marketers 95

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) Not a great place to be looking if you’re reading this round-up just before lunch, FYI.

Law 145

Law Food Retail Place 145

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. Monitor your social analytics to manage performance. Online shopping is going social.

Shoppers 137

Shoppers eCommerce Transform User-Generated 137

Litmus

APRIL 30, 2021

Jess Materna, Senior Product Marketing Manager. I also love the play on “petal” in place of “pedal” in the preview text. Preview text: Everything we announced at Config 2021, including new spaces for creators to imagine and iterate, brainstorm, and build — together. Sender: Drizly. Sender: Figma.

Thought Leadership 104

Thought Leadership Promotion Product Email Marketing 104

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Project management. As is a working knowledge of key content management tools.

Transform 98

Transform Marketers Marketing Advertising 98

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Email marketing trends to watch in 2021. Here are the top trends in email marketing for 2021. Manage social media and website channels.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 67

Marketing Mix Direct Mail CMO Marketing Automation Platform 67

Hootsuite

DECEMBER 10, 2020

Best practices are to place them at the top, bottom, or along the side of your page. Your emails are the perfect place to add social sharing links. Any good customer relationship manager like Mailchimp or Constant Contact will give you options to include social media sharing links at the bottom of your emails. Try it free today.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145