Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) Not a great place to be looking if you’re reading this round-up just before lunch, FYI.

Law 145

Law Food Retail Place 145

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. Monitor your social analytics to manage performance. Online shopping is going social.

Shoppers 140

Shoppers eCommerce Transform User-Generated 140

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If your business is new to selling online, your social media accounts are the perfect place to begin establishing much-needed social proof. Managing your end-to-end customer journey on social media creates a positive feedback loop that impacts your bottom line.

eCommerce 144

eCommerce Retail Transform Shipping 144

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 117

Place Real Estate Non-Profit Finance 117

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This, in turn, may have been impacting productivity and job retention levels.

Manufacturing 102

Manufacturing Communications Health Analytics 102

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! 9 social media crisis management tips for business and brands. — Burger King (@BurgerKingUK) March 8, 2021. Respond promptly.

Management 145

Management PR Communications Health 145

Martech

JUNE 6, 2022

The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. In 2021 I left CompanyX and started with CompanyA, where my email address changed to greg.krehbiel@companyA.com.

Whitepaper 137

Whitepaper Management Customer Digital Marketing 137

Neil Patel

JULY 12, 2021

Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Their first product was “Lead Management” in 2006, but the company has grown tremendously since then and now offers a larger variety of features.

CRM 145

CRM Price Marketing Marketers 145

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Does your team have a content strategy in place? What is a content strategy framework?

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. But social media managers often feel the burn of both at the same time. i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. — amy b (@arb) January 7, 2021.

Health 145

Health Energy Marketing Marketers 145

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

CRM 128

CRM Management Price Place 128

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 124

eCommerce Transform CRM Price 124

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Account-based marketing will be owned by marketing Ops.

Marketing 142

Marketing Marketers Advertisers Advertising 142

Sprout Social

MARCH 1, 2022

Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about. Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021. — Subhasree Ray (@DrSubhasree) December 15, 2021. — Women Against Violence & Exploitation (@wesave_ngo) December 15, 2021.

Branding 130

Branding Health Promotion Management 130

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. In 2021, brands spent $181.2 Control where your ads are placed. Comment management. Save time managing your social media presence with Hootsuite. Why does brand safety matter? Campaign placements.

Management 106

Management Branding Advertising Advertisers 106

Hootsuite

SEPTEMBER 27, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Yes, she’s hyping up a new product line, but she’s also re-sharing the reason she started in the health supplement business in the first place. Posted by quip on Sunday, March 7, 2021. Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. This is where you can see all the Twitter mentions your brand received in one place: Do other Twitter users see I’ve mentioned them in a Tweet? — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want in one place. From a brand perspective, reviews are key for audience growth and reputation management.

Transform 145

Transform CRM Retail Communications 145

Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. — Jon-Stephen Stansel (@jsstansel) August 3, 2021. of listeners for."

User-Generated 144

User-Generated Customer loyalty Advertisers Advertising 144

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. Strategically place product page links and CTAs. Not sure how to persuade shoppers with your blog posts?

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

SEPTEMBER 17, 2021

You could always place your camera on a table or shelf, but tripods are very affordable and give you 100% control of your filming. To add a thumbnail to your video, click on the video in your video manager. Not 4K necessarily, but enough quality to be able to work with if you want to add any extras. Nothing is worse than shaky video.

Real Estate 134

Real Estate Entertainment Promotion Content Marketing 134

Hootsuite

AUGUST 25, 2022

. — Weetabix (@weetabix) February 9, 2021. Lesser brand managers may have deleted the tweet when it was getting mocked. Lesser brand managers may have deleted the tweet when it was getting mocked. — Weetabix (@weetabix) February 9, 2021. — Domino's Pizza UK (@Dominos_UK) February 9, 2021.

Branding 145

Branding Manufacturing Food Management 145

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. — The Circle on Netflix (@CircleNetflix) May 1, 2021. — Athleta (@Athleta) May 4, 2021. — Starbucks Coffee (@Starbucks) January 31, 2021. Athleta community!

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

SEPTEMBER 2, 2021

Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM. — WorkInSocialTheySaid (@WorkInSociaI) April 27, 2021. For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Know your audience.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. — Ali Schwanke (@alischwanke) August 13, 2021. Whether you manage a team or oversee relationships with third-party vendors and partners, you’ll regularly have conversations about their work performance. Get creative.

Marketing 140

Marketing Marketers Communications Management 140

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Direct Mail 131

Direct Mail Customer Acquisition Marketing Marketers 131

MarketingOps

DECEMBER 10, 2024

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. That's why one social media video strategy to focus on in 2021 is mastering the art of "snackable" or super short-form content. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

APRIL 7, 2021

It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5 By February 16, 2021, that number was 8.1 It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Without ads, or even clickable links, it’s not a place to scale conversions or monitor your CTR.

Health 144

Health CMO Place Branding 144

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. billion daily views globally.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. — toastfundraiser (@ToastFundraiser) August 13, 2021. Stone (she/her) (@ericamstone) August 16, 2021. BrittneeCoomer) August 3, 2021. How to find this information: One place where you’re likely to find customer feedback is right in your inbox. Instructions: 1.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Sprout Social

NOVEMBER 16, 2021

Posted by River Island on Saturday, October 23, 2021. No matter where a customer falls in the sales funnel, social marketers need to have a strategy in place to manage inbound messages and provide efficient, effective support. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021. — Travis K.

Transform 142

Transform Customer Journey Shoppers Customer loyalty 142

Hootsuite

JULY 14, 2021

Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. We're immensely proud of our team of volunteers across the 11 UEFA EURO 2020 host… Posted by UEFA on Friday, July 9, 2021. Get to know your audience.

Real Estate 145

Real Estate Entertainment Social Media Marketing Management 145

Sprout Social

JULY 18, 2022

Save time with our powerful TikTok management tool. In 2021, her novel “ My Year of Rest and Relaxation” became an aesthetic-defining TikTok hit , inspiring new fans to tear through her other works with zeal. Readers had been counting down the days until they could get their hands on her most recent release “Lapvona” since August 2021.

Branding 121

Branding Retail User-Generated Fashion 121

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hootsuite

FEBRUARY 24, 2022

You’ve come to the right place! Don’t panic: Hootsuite Inbox makes managing your comments and DMs across all platforms quick and painless. By compiling all your notifications in one place, you can quickly reply to your followers and be sure you’re not missing anything. Your social media managers can work efficiently together.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hootsuite

AUGUST 10, 2021

marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021. spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. But don’t expect to stage-manage the entire campaign.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145