Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. Advertisers have limited control over where ads appear.

Branding 118

Branding Advertisers Advertising Retail 118

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 141

Management Branding Customer loyalty Communications 141

Hubspot Marketing

JANUARY 27, 2025

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. What doesn't cost $7 million is software like Marketing Hub or our ad management software. The production value is insane.

Advertising 107

Advertising Advertisers Price Food 107

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Content has the same need to find product-market fit as products and solutions do.” Reaching their target audience. Lead generation is a job all on its own.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021. A whopping 36% of consumers have found and purchased products the same way.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. The manager’s commission felt worth it to make this income stream as easy as possible.

Branding 107

Branding Thought Leadership Health Management 107

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. Go to “Manage Account” and switch to a TikTok business account 4.

SEO 110

SEO Real Estate User-Generated Promotion 110

Martech

JANUARY 24, 2025

Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? My list is just a sample of executives’ conversations as they try to read the tea leaves while also planning 18 to 24 months out on products, expansion, objectives and goals. We changed vendors post-COVID.

Non-Profit 124

Non-Profit Marketing Marketers Finance 124

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! Product failures or customer dissatisfaction. 9 social media crisis management tips for business and brands. This is a crisis, for sure.

Management 145

Management PR Communications Health 145

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line.

Manufacturing 104

Manufacturing Communications Health Analytics 104

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Jeff Bullas

JANUARY 29, 2023

The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. The writing game has changed over the last decade and there are now multiple tools that help us create, manage, host, store and market our writing and creations. billion customers.

Entertainment 217

Entertainment User-Generated Communications Management 217

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 122

Transform Manufacturing Copywriting Law 122

Jeff Bullas

DECEMBER 2, 2022

If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. What are some of the best ways to “growth hack” and drive eyeballs to your product, side hustle or online store without paying for it? But you still need to earn it. TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Buffer Marketing

JULY 31, 2024

5: User-generated content User-generated content (UGC) is the content your consumers create while using your product or service. Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs. Your boss is tired of being your manager.

User-Generated 105

User-Generated Retail Fashion Management 105

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Shopify Shopify is an e-commerce platform that allows small businesses to set up an online store and sell their products.

Food 278

Food User-Generated Shoppers Retail 278

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

SocialPilot

JANUARY 27, 2025

Showcase reviews on key pages like home page, product pages, and checkout pages to build trust at every stage of the customer journey. only shows users what you want to tell them about your business, while online customer reviews provide strong social proof of the quality of your service or product.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on.

Retail 105

Retail Product Shipping Real Estate 105

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad for a new product line. From a brand perspective, reviews are key for audience growth and reputation management.

Transform 145

Transform CRM Retail Communications 145

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Tim: Can you give a quick pitch of your company, your product, and yourself? I launched in mid-May 2021. Her solution?

Energy 62

Energy Education Communications Management 62

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Like this: As a Google app, Gemini is integrated with many Google products.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. According to Twilio’s 2022 State of Personalization Report , 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021. Image Source.

Law 142

Law Marketing Marketers eCommerce 142

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Paul Graham, the founder of Y-Combinator (YC), came up with “ Maker’s Schedule, Manager’s Schedule “ (one of his many influential posts), after working with hundreds of startups and writing 111 (!)

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Buffer Marketing

APRIL 1, 2025

Some of their creator affiliates shared their unique discount code to promote the product and they also used the influencer content as ads. The relatability and diverse use cases help their target audience spot themselves in the content and see when, how, and where the product can help them.

Social Media Marketing 67

Social Media Marketing User-Generated Entertainment Product 67

Sprout Social

JANUARY 12, 2022

Common examples include product recommendations, reviews and customer photos. In short, customers who consistently promote your products and brand in exchange for discounts or products. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Brand ambassadors.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners.

PR 141

PR Influencer Marketing Marketing Marketers 141

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 129

Shipping User-Generated PR Energy 129

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Connecting your product catalogs to a social commerce solution also gives brands a chance to curate collections that align with larger campaigns.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Enhanced capabilities to manage collaborative experimentation. What NetSpring brings. Why we care.

User-Generated 59

User-Generated Analytics Management Product 59

Hootsuite

JUNE 9, 2022

Where do you think audiences are more likely to go to follow or research brands/products? Karla Cosmetics asks its followers what product they’d like to see them create next. What product do you want to see us create next? Hype up your customers before product launches and updates with a quick poll. Build anticipation.

Branding 145

Branding Social Media Marketing Product Market Research 145