The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app? Website link.

Branding 131

Branding User-Generated Promotion Food 131

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. of tweets promote your business. ? Stories can be posted more frequently. Source: Hootsuite.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. In cell A2, enter “2021.”. It’s a simple calculation.

Promotion 120

Promotion Finance Analytics User-Generated 120

Sprout Social

DECEMBER 14, 2020

Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. That’s one lesson Austin Braun , social media manager at the University of Colorado College of Engineering and Applied Science , is taking with him into 2021. — jayde i.

Social Media Marketing 142

Social Media Marketing Acquisition Marketing Management Entertainment 142

Marketing Insider Group

NOVEMBER 11, 2020

Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. B2B Marketing Trends To Consider For 2021. But the bottom line is that Retention Marketing might be a better place to start in 2021. Retention Marketing. Onboarding & Education.

Market Trends 145

Market Trends Marketers Marketing Content Marketing 145

Hootsuite

MAY 27, 2021

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. Ultimately, when you pay to promote a Tweet , you’re just purchasing a delivery mechanism. Hypothesis: Promoted Tweets with link previews get higher click-through-rates than promoted Tweets with images.

Promotion 92

Promotion Fashion User-Generated Analytics 92

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. — Evernote (@evernote) April 22, 2021.

Customer 131

Customer Shipping CRM Education 131

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Litmus

OCTOBER 11, 2021

When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future appeared first on Litmus.

Affiliate Marketing 111

Affiliate Marketing Thought Leadership PR CRM 111

Search Engine Land

JULY 26, 2023

When Google retired modified broad match in 2021, it also augmented the functionality of phrase match. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. In September 2021, Google launched data-driven attribution (DDA) for Google Ads.

Management 76

Management Transform Advertising Advertisers 76

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 134

Management Real Estate Food User-Generated 134

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Instagram offers more opportunities for creative social commerce promotion due to the visual nature of the platform. Online shopping is going social.

Shoppers 137

Shoppers eCommerce Transform User-Generated 137

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertisers 98

Advertisers Advertising Influencer Marketing Transform 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertisers 98

Advertisers Advertising User-Generated Branding 98

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? How can you efficiently create your marketing budget for 2021? Start planning your 2021 strategy! How to plan your budget allocation? Access it now!

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Duct Tape Marketing

APRIL 22, 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. More About The Certified Marketing Manager Program Powered by Duct Tape Marketing.

PR 99

PR Management Promotion Marketers 99

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I've also used WordPress professionally as a content manager and freelance writer. What is Medium?

Promotion 122

Promotion eCommerce SEO Affiliate Marketing 122

Hootsuite

AUGUST 5, 2021

In other cases, like when a service is being promoted, the caption is more crucial. A takeover agreement may involve asks for the influencer to promote it a certain number of times from their account–in posts and/or Stories. A standard sponsored Instagram post typically includes a photo and caption. View this post on Instagram.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine. The Ambassador.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 95

Management CRM Marketing Automation Platform Marketers 95

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Learn about promotions or discounts. Using social data to prepare your pitch.

Social Media Marketing 128

Social Media Marketing Key Performance Indicator Marketers Marketing 128

Hootsuite

DECEMBER 10, 2020

You’re creating more opportunities for them to share your content and promote your products/services for you. This helps promote your brand while boosting traffic to your social media accounts. Email blasts are a great way to promote them. The best part: It’s easy to do. Social media integration strategies for your website.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Litmus

APRIL 30, 2021

Jess Materna, Senior Product Marketing Manager. I love the relatable hero image and copy leading to the thought leadership article they’re promoting. Preview text: Everything we announced at Config 2021, including new spaces for creators to imagine and iterate, brainstorm, and build — together. Sender: Drizly.

Thought Leadership 104

Thought Leadership Promotion Product Email Marketing 104

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. Instagram offers more opportunity for creative social commerce promotion due to the visual nature of the platform. Managing your end-to-end customer journey on social media creates a positive feedback loop that impacts your bottom line. Schedule your content.

eCommerce 142

eCommerce Retail Transform Shipping 142

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Project management. Project management. Content creation skills.

Transform 98

Transform Marketers Marketing Advertising 98

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? But are marketing managers and recruiters watching TikTok videos and accepting them instead of resumes?

Gen Z 104

Gen Z Management Marketers Marketing 104

Sprout Social

NOVEMBER 17, 2021

Now that you know how to start a livestream on YouTube, let’s talk about the various features you can use to enhance, promote, analyze and monetize your livestream effectively. Tap Stream on your left to start livestreaming or click Manage to schedule for later. As a way to promote your YouTube Live event , consider showing a trailer.

Logistics 136

Logistics Analytics Promotion Health 136

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Email marketing trends to watch in 2021. Here are the top trends in email marketing for 2021. Manage social media and website channels.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 137

Management Marketers Marketing Key Performance Indicator 137

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 128

Management Branding Customer loyalty Communications 128

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 97

eCommerce Transform CRM Price 97

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. At the heart of Amedia Kreativ’s campaign for the new Ford Mustang Mach-E is rich media interactivity and local imagery of the car dealership, Solberg Bil, which is promoting the product.

Communications 98

Communications Advertising Advertisers Management 98

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) Easily manage all your social media in one place and save time with Hootsuite.

Law 145

Law Food Retail Place 145