Hootsuite

APRIL 29, 2021

Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the Line app? How does the Line app work?

Branding 132

Branding User-Generated Promotion Food 132

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Email marketing trends to watch in 2021. Here are the top trends in email marketing for 2021. Image Source. Segment your email list.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird. Weetabix (@weetabix) February 9, 2021. Tinder UK (@TinderUk) February 9, 2021.

Management 141

Management Social Media Marketing Finance B2C 141

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. EvernoteTips [link].

Customer 135

Customer Shipping CRM Education 135

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? Considering that you have access to your campaigns and budgets from past periods, use them to generate insights into creating an ideal marketing budget.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Hubspot Marketing

APRIL 20, 2021

5 SEO Success Stories To Inspire Your 2021 Strategy. As they grew their business, they knew they would need an optimized website that generated leads. Joelle Palmer, Apptega’s Digital Marketing Manager, says, “We had built a Frankenstein monster in WordPress. Apptega is a cybersecurity and compliance platform.

SEO 139

SEO Digital Marketing User-Generated Management 139

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

B2C 137

B2C CMO User-Generated Management 137

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Online shopping is going social.

Shoppers 140

Shoppers eCommerce Transform User-Generated 140

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hubspot Marketing

JANUARY 22, 2021

Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs. Make the next step(s) in the buyer or user journey: … Obvious and clear. Let's dive in. The best way to do this?

eBook 143

eBook User-Generated Customer Place 143

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

DECEMBER 10, 2020

The improved user experience will be a boon to your website. In fact, one study from LoginRadius found that 73% of users prefer to login using their social media accounts. Diving a bit deeper, most users prefer to login using their Google account—by a very large margin. They sometimes also appear at the top. That makes sense.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 137

Management Real Estate Food User-Generated 137

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Post Performance Report. of Total Posts.

Finance 139

Finance Gen Z User-Generated Analytics 139

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 130

Customer Gen Z User-Generated Health 130

Hubspot Marketing

FEBRUARY 23, 2021

At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. Everyone has their own unique selling position (USP) and what they want to put forward, but what users do is compare," says Sandra Mpouma , head of digital marketing at RationalFX. "So,

User-Generated 145

User-Generated Marketers Marketing SEO 145

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing. Use AdRoll to Automate Ad Campaigns.

CRM 145

CRM Price Marketing Marketers 145

Neil Patel

JANUARY 2, 2021

And dozens of small tools that impact your users. You need a marketing automation implementation that generates real ROI. It needs to generate more than $X. Even if they handle 100% of the initial implementation, they know that your team needs to manage and operate it all. If that sounds like a lot, that’s because it is.

CRM 145

CRM Marketing Marketers Whitepaper 145

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Manage your Facebook presence alongside your other social media channels using Hootsuite. What is Facebook verification? Others are more applicable to a verified business or brand.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Jeff Bullas

JANUARY 29, 2023

billion users of the internet, it also hosts 1.8 The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion active users in 2022 and revenue of $8.6 billion in 2021. Some are visible such as the humble pen and its second cousin, paper.

Entertainment 217

Entertainment User-Generated Communications Management 217

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 132

Management Branding Customer loyalty Communications 132

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Litmus

APRIL 29, 2021

Smart watches, gaming devices, and voice assistants are all likely to use plain text emails over HTML when displaying or reading emails to users. Some include tools that automatically generate the plain text when you upload your HTML. However, their auto-generated text versions are usually unorganized and difficult to read.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

Management 91

Management Customer Acquisition Non-Profit Communications 91

Sprout Social

AUGUST 30, 2021

Generate qualified leads. A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. TheJennyLi) August 25, 2021.

User-Generated 144

User-Generated Customer loyalty Advertisers Advertising 144

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. — Tina Donati (@Tina_Donati) March 18, 2021. Actively gather and and curate user-generated content. Employee advocacy. 1000% recommend.

User-Generated 140

User-Generated eCommerce Shoppers Promotion 140

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 134

Shipping User-Generated PR Energy 134

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. You don’t have to mention just one user, either. You can mention as many users as makes sense, as long as your tweet stays within the 280-character count. If you mention more than one user in a Tweet, all of them will be notified. We’re just doing it. Simply, yes.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. In 2021, brands spent $181.2 After all, you can’t stop users from mentioning your brand alongside offensive content. That means even employee-generated content can jeopardize brand safety. Block list.

Management 106

Management Branding Advertising Advertisers 106

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. It looks at whether you are: Establishing a professional brand with a well-managed LinkedIn profile. Social media platforms gained 490 million users in 2020 alone. Source: The Global State of Digital 2021. List 3 essential social selling tools.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. That's why one social media video strategy to focus on in 2021 is mastering the art of "snackable" or super short-form content. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

User-Generated 135

User-Generated Fashion Market Research Product 135