Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We

Customer Journey 115

Customer Journey Marketing Automation Platform CRM User-Generated 115

Martech

AUGUST 16, 2021

For a great review of Executable Campaigns (pros, cons, and gotchas), watch the March 31, 2021 Houston MUG presentation. Beginning in September 2021, net new enterprise customers will sign-in to the Marketo application with Adobe User Credentials, streamlining user administration and SSO powered by Adobe Identity System.

User-Generated 110

User-Generated Marketing Automation Platform Management Customer 110

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Steve Tzikakis, CEO, Sitecore.

Product 103

Product Manufacturing Marketing Automation Platform Retail 103

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). But few marketers have the data they need to inform decision-making, a Capgemini survey found.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

JULY 19, 2022

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. From project management to marketer-centric work management. Because marketers execute a wide range of projects that need to cover an increasing number of marketing channels, vendors are creating market-centric systems.

Management 118

Management CRM Marketing Automation Platform Marketing 118

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. It also requires good judgement by the marketer as to when is best to reach out to that shopper.

Transform 127

Transform Gen Z Shoppers Retail 127

Martech

SEPTEMBER 22, 2021

“BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

Finance 130

Finance Marketing Automation Platform CRM Email Marketing 130

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 110

Direct Mail CRM Marketing Automation Platform Email Marketing 110

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Martech

FEBRUARY 4, 2022

It allows users to “push” leads to Marketo Campaigns individually, and more recently (2021) in bulk. Plus, users can track real-time prospect activity on a dashboard (sales and marketing related engagement actions).” New features are making marketing automation platforms more powerful than ever.

User-Generated 119

User-Generated CRM Marketing Automation Platform Communications 119

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. The state of email analytics in 2021. Last updated July 20, 2021. Here’s what we found. Start your free trial ?.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Martech

OCTOBER 14, 2021

Naturally, identifying the next best action works best when you’re in a position to execute on the insights you’ve derived, and many vendors offer orchestration functionality, often through integrations with content management systems, marketing automation platforms, demand-side platforms, etc.

Customer Journey 116

Customer Journey Analytics Customer Marketing 116

Marketing Insider Group

MAY 30, 2023

There is definitely a learning curve for implementing AI-powered solutions into your marketing strategy, but you’re not the only one who has some learning to do. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. Privacy and ownership.

Marketing 132

Marketing Marketers User-Generated Energy 132

Litmus

APRIL 18, 2024

—and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots.

Email Marketing 106

Email Marketing Marketing Marketers Copywriting 106

Use Insider

JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Martech

JANUARY 25, 2022

Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. The platforms were categorized into four groups. Snapshot: Marketing automation. Improved task tracking.

CRM 98

CRM Finance Marketing Marketers 98

Litmus

AUGUST 5, 2022

Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past.

Marketing Automation Platform 73

Marketing Automation Platform User-Generated Email Marketing Analytics 73

Sales Force: CMO

FEBRUARY 26, 2021

Check out this on-demand webinar from Pardot for tips on creating a strong martech budget for 2021. I run business growth marketing for our B2B segment, Lyft Business, and needless to say, we’ve had to find new ways to thrive amidst these hard circumstances. Create a Strong MarTech Budget.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Use Insider

MAY 18, 2020

According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. Why should you invest in a CDP? As the global economy recovers, CMOs are focused on low-risk activities. The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Welcome Software

MARCH 11, 2022

by the end of 2021 and Snapchat by 2023. For example, imagine coordinating all of the stages of the content lifecycle using a separate project management system, SEO tool, content development tool, asset management solution, content distribution tool, marketing automation platform, email marketing tool, etc.

Management 52

Management Gen Z Whitepaper Content Marketing 52

On24- CMO Confessions

DECEMBER 10, 2020

We are able to seamlessly integrate our platform with a number of key partnerships with marketing automation platforms and CRMs. Everyone thinks it’s funny now, but wait until the younger generation is served up ads for marketing automation platforms, right? So that’s pretty fancy for us.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Martech

MARCH 4, 2022

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation. In the retail sector, for example, e-commerce sales in 2021 only accounted for 13.2%

Transform 106

Transform Customer Journey Finance User-Generated 106

GrowMatik

OCTOBER 1, 2021

After the rise of social networks over the past ten years, marketing automation platforms have grown enormously and became an inseparable part of most businesses. The use of marketing automation enables marketers to increase user engagement and generate more qualified leads while saving time and reducing marketing costs.

Marketing Automation Platform 52

Marketing Automation Platform Marketing Marketers Analytics 52

Martech

JULY 23, 2021

Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Indeed, the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.

Transform 127

Transform Manufacturing Advertising Advertisers 127

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. The company started with a strong focus on SMS and push notifications.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Use Insider

JANUARY 3, 2025

Eventually, the company rebranded to Braze in 2017 and went public in 2021. Despite these changes, its focus remained on mobile marketing, which is why t he company is still a leader in that space today. Its goal was to help companies engage customers with personalized messages on mobile channels like SMS and push notifications.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52