Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Acquia acquired Widen in September 2021. Get the daily newsletter digital marketers rely on. Click here to download! Acquia Campaign Studio.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Mobile marketing falls within the ecosystem of digital marketing. Smartphone penetration is high across all ages and demographics.

Transform 126

Transform Gen Z Shoppers Retail 126

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Martech

JANUARY 25, 2022

Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. The platforms were categorized into four groups. Snapshot: Marketing automation. Improved task tracking.

CRM 98

CRM Finance Marketing Marketers 98