SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

Millennials 83

Millennials Price CRM Marketing 83

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Marketing Insider Group

MAY 31, 2021

Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond. The post 13 Amazing Examples of Brands on Social Media in 2021 appeared first on Marketing Insider Group.

Branding 142

Branding User-Generated Education Communications 142

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hootsuite

DECEMBER 10, 2020

This allows you to create a cohesive content calendar for all of your marketing plans. The post 8 Important Social Media Integration Strategies to Implement in 2021 appeared first on Social Media Marketing & Management Dashboard. Create and schedule your posts in one place. Try it free today. Get Started.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on the top podcast episodes from this past year.

Customer Journey 95

Customer Journey Transform Marketing Plan Education 95

Duct Tape Marketing

DECEMBER 24, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2021 written by John Jantsch read more at Duct Tape Marketing. As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it.

Customer Journey 94

Customer Journey Transform Marketing Marketers 94

Neil Patel

JULY 12, 2021

Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. So you’ll have to get in touch with them to get a quote. Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua.

CRM 145

CRM Price Marketing Marketers 145

Hubspot Marketing

JANUARY 17, 2025

Onboarding Plan Template Below is an action plan example of a 30-60-90 Day onboarding plan. I like it because it can always be tweaked to onboard individuals into a marketing position or to create a marketing plan for your organization. Download HubSpots free 30-60-90 day plan template.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Jeff Bullas

DECEMBER 2, 2022

Instagram can’t be ignored as a marketing channel as according to Semrush, it is one of the world’s top 10 most-visited websites globally, with 2.9 It is addictive and compelling and needs to be considered in your social media marketing strategy. billion total visits per month. That’s a lot of eyeballs. TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. 17% of marketers plan to invest in influencer marketing for the first time in 2023.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Zumvu

AUGUST 10, 2021

Are you trying to fine-tune your social media marketing plan for 2021? The social media space is always evolving and more competitive than ever before.

Social Media Marketing 52

Social Media Marketing Marketing Plan Marketing Marketers 52

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

SEPTEMBER 19, 2022

36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before. YouTube is also a top favorite amongst video marketers. In fact, more than a quarter of video marketers plan to invest in YouTube than any other platform in 2022, according to HubSpot's Video Marketing Report.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. Only 4% of B2B marketers say it offered the highest ROI.

B2C 132

B2C Market Trends Marketing Marketers 132

Hubspot Marketing

JANUARY 22, 2025

In fact, the 2025 State of Marketing found that its one of the top three channels marketers plan to increase their investment in this year. With the right mix of creativity, optimization, and patience, organic marketing can be your most powerful ally in 2025 and beyond. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. Who knows what’s next?

Marketing 141

Marketing Marketers Marketing Plan Email Marketing 141

Sprout Social

OCTOBER 19, 2020

Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. In our annual Sprout Social Index report , a survey of social marketers, we found that 68% of marketers planned to use Instagram more in 2020.

PR 141

PR Communications Marketing Plan Management 141

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Is Marketing on Clubhouse Valuable? Clubhouse.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

FEBRUARY 21, 2023

About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. 3 Marketing Data Themes We Saw in 2022 2022 Web Traffic Struggled to Outpace 2021 In 2021, much of the world was still reopening following the worst of the pandemic.

Marketing 115

Marketing Marketers B2C Entertainment 115

Jeff Bullas

DECEMBER 19, 2022

According to Growth Market Reports , the global online coaching market size was valued at around USD 1938.41 million in 2021 and is projected to reach around USD 4567.44 The growth of the market is attributed to increasing demand for virtual training services and online coaching platforms. Online Coaching.

Transform 226

Transform Education Price eBook 226

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Here are the best strategies for making money on the app.

Food 145

Food Fashion Influencer Marketing Branding 145

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. TikTok is known as the platform for Gen-Z — and the stats confirm it.

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. — Hootsuite (@hootsuite) April 21, 2021. — Burger King (@BurgerKing) June 14, 2021. Establish your brand as a thought leader.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Martech

JULY 30, 2021

According to the ITSMA and ABM Leadership Alliance report,investing in an ABM platform was one of the highest priorities for 2021, along with “attribution and reporting,” “intent,” “direct mail,” “content syndication,” “third party data” and “events.”

Direct Mail 119

Direct Mail Inbound Marketing Marketing Marketers 119

Hootsuite

AUGUST 10, 2021

marketers plan to use Instagram for their influencer campaigns in 2021. marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. That puts TikTok on par with Facebook as an influencer marketing platform in 2021. 93% of U.S. But keep an eye on TikTok.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Pam Didner

SEPTEMBER 8, 2021

She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Use that as a base to craft your marketing plan (here is my two-pager template ).

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Sprout Social

MARCH 4, 2021

According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. Sprinkle them in with your marketing content for variety in your feed. — Sprout Social (@SproutSocial) January 28, 2021. This puts your products in context and helps reduce buyer anxiety.

User-Generated 144

User-Generated Food Marketing Mix Social Media Marketing 144

Calvyn Lee Blog

JANUARY 28, 2023

Across markets, brands need to get creative with new platform features while emphasizing the legitimacy, value, and quality of in-app shopping Accessibility Marketing Trends About three in every 20 people worldwide live with disabilities, yet excluding them from marketing plans has long been the norm.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. 2021 will see a whole lot more podcasts in the B2B world. The post Quadruple Your B2B Lead Generation Results in 2021 appeared first on Lusha. Tune in prospects with a podcast .

eBook 52

eBook CRM SEO Management 52

Hootsuite

JULY 21, 2022

Marketers used to shy away from ROI calculations, but this is changing. That’s a big jump from 68% in 2021. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. The answer is.01.

Promotion 125

Promotion Finance Analytics User-Generated 125

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion in sales.

eCommerce 121

eCommerce Shoppers Retail Fashion 121