Neil Patel

JULY 12, 2021

Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. Key features include advanced email marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts.

CRM 145

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Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. However, TikTok is also picking up steam with other age groups.

Gen Z 140

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Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. million followers on LinkedIn , where he shares his insights about social media and entrepreneurship. Stay top of mind.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Can you make money on TikTok?

Food 145

Food Fashion Influencer Marketing Branding 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. But curating content for social media is a bit more straightforward. Sprinkle them in with your marketing content for variety in your feed.

User-Generated 144

User-Generated Food Marketing Mix Social Media Marketing 144

Hootsuite

AUGUST 10, 2021

Instagram remains the platform of choice for social influencers. marketers plan to use Instagram for their influencer campaigns in 2021. marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. Easily manage all your social media in one place and save time with Hootsuite.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hootsuite

JULY 21, 2022

Marketers used to shy away from ROI calculations, but this is changing. More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. That’s a big jump from 68% in 2021. Their basic plan is $9.99. In cell A2, enter “2021.”. The answer is.01.

Promotion 127

Promotion Finance Analytics User-Generated 127

Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Email marketing is another must-have channel – with an ROI of 4,200%. Need I go on?

Digital Marketing 111

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Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking.

eCommerce 123

eCommerce Shoppers Retail Fashion 123

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. This update is estimated to be ready by early 2021.

Health 145

Health Social Media Marketing User-Generated Promotion 145

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

SEPTEMBER 15, 2022

— After Ever Happy Movie (@aftermovie) September 1, 2021. Nick Martin, Hootsuite’s own Social Listening and Engagement Strategist, recommends evaluating angry posts first to see if they might be real. — Offical Derek (Seth Jones for Norris) (@GregHef10802177) February 25, 2021. Please fix this.

Millennials 29

Millennials Health Management Branding 29

Calvyn Lee Blog

JANUARY 28, 2023

Across markets, brands need to get creative with new platform features while emphasizing the legitimacy, value, and quality of in-app shopping Accessibility Marketing Trends About three in every 20 people worldwide live with disabilities, yet excluding them from marketing plans has long been the norm.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JUNE 19, 2023

Social media planning has become an essential part of nearly every brand’s marketing agenda. Social media usage continues to be one of the most popular online activities. But here’s the deal … Showing up randomly on social media doesn’t cut it anymore. And for a good reason.

Social Media Marketing 97

Social Media Marketing User-Generated Manufacturing eCommerce 97

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. It’s time to accelerate into the future of social. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. Step on the gas.

Thought Leadership 145

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Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 132

User-Generated Retail Price Marketers 132

Neil Patel

FEBRUARY 3, 2023

Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. In short, your 2023 marketing plan should be customer-driven.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 billion USD in 2021, over double what it was in 2019. Join an affiliate marketing program. Instagram made two important changes in 2021 that drastically increased monetization opportunities: Allowing everyone to add links to Stories. Launching Instagram Affiliate.

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Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Ask yourself: Does Reddit fit into our marketing plan? Host an AMA.

Branding 125

Branding Gen Z Affiliate Marketing User-Generated 125

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

AUGUST 8, 2022

Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it. Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. The Mobile Messaging App on the Rise appeared first on Social Media Marketing & Management Dashboard.

Food 115

Food Retail Law Social Media Marketing 115

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. Optimize your Page for engagement. Facebook Groups.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Content Marketing Institute

NOVEMBER 22, 2017

Revolutionary in its simplicity, practical in its understanding of behavioral psychology, The 12 Week Year offers an alternative to the familiar, but problem-plagued, year-long marketing plans. . It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars.

Product 111

Product Content Marketing Marketers Marketing 111

Martech

FEBRUARY 22, 2022

The platform provides marketers with omnichannel engagement support, social media marketing tools, marketing analytics, chatbots, and customer segmentation features. million new business applications were filed in 2021. At the end of the day, customer satisfaction should be a key part of your marketing plan.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Bannerflow

APRIL 1, 2022

One billion users accessed the platform during 2021 which translated into an annual revenue of $4.6 Understand more about the best platforms and effective methods in our social media advertising guide. TikTok – Short-form video is an increasingly popular format, with more businesses turning to TikTok to convey their messaging.

Advertising 52

Advertising Advertisers Transform Thought Leadership 52

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Former CEO Susan Wojcicki said one of YouTubes priorities in 2021 was increasing transparency for community guidelines for creators). Sign up free today.

Analytics 83

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