Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. 36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before.

Gen Z 138

Gen Z Millennials Social Media Marketing User-Generated 138

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers. million posts tagged with #ad on Instagram in 2021. The Influencer Marketing Landscape. was valued at a record 16.4

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. A study by Business Insider indicated that by 2021, 82% of all Internet traffic would be generated by videos. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021. — Complex Sports (@ComplexSports) June 8, 2021. — Tumblr (@tumblr) May 3, 2021. We're sorry for the trouble! million US users. Key Stats: 113.99

Customer 124

Customer Gen Z User-Generated Health 124

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 143

Gen Z Millennials User-Generated Entertainment 143

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 123

Gen Z Millennials Retail Price 123

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Gen Z 119

Gen Z Millennials Shoppers Digital Marketing 119

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. Processing.Please wait.

Gen Z 116

Gen Z Advertising Advertisers Millennials 116

Neil Patel

JUNE 3, 2021

In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Ideally, they will be into technology and use an iPhone because downloads from the Apple Store exceed those on Android.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Promotion 121

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Email list sizes increased by 7% in 2021 , compared with 4% and 2% in the previous two years. We’ll explore essential trends in the next section.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. million people.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 118

Gen Z Millennials Entertainment Marketers 118

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022.

Gen Z 95

Gen Z Millennials Law Fashion 95

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. This is an 8% decline in high school users from February of 2021. million gain over 2021. of LinkedIn users while only 2.9%

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Backlinko

JUNE 4, 2024

trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 billion 2021 $870.71 trillion 48% 2021 $1.4 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Social proof is used in marketing all the time to foster trust between a brand and its target audience.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( One-third of millennials regularly listen to podcasts. ( Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 126

Gen Z Advertising Advertisers Millennials 126

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). — Gavin Hammar (@GavinHammar) May 27, 2021.

Gen Z 136

Gen Z Millennials eCommerce Thought Leadership 136

Sprout Social

AUGUST 24, 2021

— Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. McDonalds) June 1, 2021. — FOX Sports PR (@FOXSportsPR) August 13, 2021. The Field of Dreams game made this Millennial feel like a kid again, but you don’t need to go that big to evoke nostalgia.

Food 136

Food Millennials PR Marketers 136

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. — Ivy (@ivyfeenix) September 28, 2021.

Millennials 141

Millennials Social Media Marketing B2C Market Research 141

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Sound on ??.

Gen Z 125

Gen Z Branding Transform Millennials 125

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 105

Gen Z Millennials User-Generated Marketers 105

SocialPilot

JANUARY 15, 2024

Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! Together, Millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 139

Gen Z Millennials CRM Marketers 139

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). And this is not a new behavior among consumers – in 2021, people spent a third of their waking hours on their phones , and this represents an increase of 30% in usage since 2019.

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 17. Source ) 18. Source ) 19. Source ) 20.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Sofa-in-a-box brand Snug is an prime example: it saw a 450% rise in sales after 30,000 users signed up to a live social event in 2021. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 133

Gen Z Product User-Generated Millennials 133

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 98

Gen Z Customer Millennials Law 98

Martech

MAY 6, 2022

In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign. In July 2021, ASICS announced the ASICS SUNRISE RED NFT COLLECTION – a footwear release available via a digital auction. TikTok’s Re: Make campaign.

Social Media Marketing 105

Social Media Marketing Non-Profit User-Generated Transform 105