Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. See what HubSpot marketing experts are saying, below.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. If you target millennials , this is the platform for you.

Product 145

Product Shipping Price Millennials 145

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 143

Gen Z Millennials User-Generated Entertainment 143

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 123

Gen Z Millennials Retail Price 123

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 124

Customer Gen Z User-Generated Health 124

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 95

Gen Z Millennials Law Fashion 95

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 118

Gen Z Millennials Entertainment Marketers 118

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Gen Z 116

Gen Z Millennials Shoppers Digital Marketing 116

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 billion 2021 $870.71

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Neil Patel

JUNE 3, 2021

In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Ideally, they will be into technology and use an iPhone because downloads from the Apple Store exceed those on Android.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Promotion 121

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. If a user sees a product they like, all they need to do is point their cameras at the barcode or product and long press on the camera screen. Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Millennials 141

Millennials Social Media Marketing B2C Market Research 141

Sprout Social

AUGUST 24, 2021

More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage. — Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. Reintroduce products back by popular demand. Mushroom chicken.

Food 136

Food Millennials PR Marketers 136

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Why brands invest in the metaverse.

Gen Z 125

Gen Z Branding Transform Millennials 125

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). — Gavin Hammar (@GavinHammar) May 27, 2021.

Gen Z 136

Gen Z Millennials eCommerce Thought Leadership 136

Hubspot Marketing

AUGUST 12, 2022

In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 143

Gen Z Education Marketers Marketing 143

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 105

Gen Z Millennials User-Generated Marketers 105

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 17. Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 139

Gen Z Millennials CRM Marketers 139

Martech

MAY 6, 2022

In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign. This ad creates an escapist reality wherein consumers associate the product with positive emotions. TikTok’s Re: Make campaign. Coca-Cola’s metaverse campaign.

Social Media Marketing 102

Social Media Marketing Non-Profit User-Generated Transform 102

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. How cool is that?

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). And this is not a new behavior among consumers – in 2021, people spent a third of their waking hours on their phones , and this represents an increase of 30% in usage since 2019. This year, the number has grown to 42%.

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2021, 13.8 In 2019, 16.5 trillion views. In 2020, 14.4

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. We also found that 20% of marketers have already pivoted due to the potential recession.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Instead of just fronting ads, influencers can now tag products in their own posts, enabling invested audiences to discover, and soon, to check out in-app.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 117

Branding Fashion Gen Z Entertainment 117

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. In 2021, US shoppers spent $9.03 Refining product names and descriptions. This will help customers discover your products when searching and ease the user experience. Ensure every product has high-quality images and videos.

eCommerce 114

eCommerce Shoppers Retail Fashion 114

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% In 2021, the Instagram reels feature—more commonly known as IG reels— entered the Philippines.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Samsung.

Gen Z 118

Gen Z Transform Retail Entertainment 118

Hubspot Marketing

OCTOBER 11, 2023

2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. When social distancing regulations eased up, its user base fell. One of the biggest new waves of social media is the rise of social shopping.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128