Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 130

Customer Gen Z User-Generated Health 130

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook.

Gen Z 140

Gen Z Millennials Social Media Marketing User-Generated 140

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. In 2021, giving grew by 4% , even with challenging economic conditions. Which Nonprofit Marketing Channels Generate Results.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? They’re the most diverse generation in history.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. pic.twitter.com/vloNBLF1cW.

Gen Z 139

Gen Z Millennials eCommerce Thought Leadership 139

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Social Media Marketing 122

Social Media Marketing Non-Profit User-Generated Transform 122

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. 45% of global internet users aged 25-34 listen to podcasts.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 97

Gen Z Millennials Law Fashion 97

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years.

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. — Twitter (@Twitter) August 3, 2021. population.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 126

Branding Fashion Gen Z User-Generated 126

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO. lukettrotman.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? Target Millennials and Gen Z With Adaptive Content. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 125

Gen Z User-Generated Social Media Marketing Millennials 125

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 111

Gen Z Customer Millennials Law 111

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 84

Gen Z Millennials User-Generated Advertising 84

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 123

Gen Z Affiliate Marketing User-Generated Promotion 123

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2021, 13.8 In 2019, 16.5

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Spiralytics

FEBRUARY 7, 2023

According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. At its peak, Friendster had over 8 million users. million social media users in the Philippines in 2022 – Meltwater 82.4% billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Sofa-in-a-box brand Snug is an prime example: it saw a 450% rise in sales after 30,000 users signed up to a live social event in 2021. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Odeeo’s 10-30 second commercials are personalized and don’t play if a user has their sound turned off.

Gen Z 67

Gen Z Transform Entertainment Millennials 67