Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. Email marketing also offers big returns.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 of all internet traffic.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 115

Digital Marketing Marketing Strategy B2C Marketers 115

Bannerflow

FEBRUARY 3, 2023

Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . So for brands thinking of launching a video ad, here’s how the two compare: TikTok for Business. TikTok for Business launched in 2021 to help brands build awareness. TopView ads.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. Why does this matter?

Gen Z 129

Gen Z Millennials Price Social Media Marketing 129

Sprout Social

FEBRUARY 21, 2022

Turn longer videos into short-form. 2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Repurpose longer videos—like former IGTV or Live content—as shorter clips. Use video to create a helpful Product Page.

Thought Leadership 142

Thought Leadership Gen Z Real Estate Education 142