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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Search is more fractured than ever, so people turn to places beyond Google to find what they need. Spring 2021 is a safe bet. You can insert search-friendly keywords in several places. Get the daily newsletter search marketers rely on. Native marketing tools : Apple and Google have tools to help users discover more apps.

SEO 106
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16 marketing automation platforms your organization should consider

Martech

Acquia acquired Widen in September 2021. Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Maropost serves Small- to medium-sized e-commerce companies seeking to automate their marketing and e-commerce functions.