Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Marketing budgets slashed in 2021: Gartner. Read more here. hardly indicates strong growth).

Real Estate 113

Real Estate CMO Analytics New Technology 113

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Of those surveyed, 59% said expanding automation was a priority for 2021.

Email Marketing 111

Email Marketing Transform Marketing Marketers 111

Martech

NOVEMBER 28, 2022

The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. a customer data platform) 51% Reducing internal data silos 49%.

Law 126

Law New Technology Marketing Marketers 126

Martech

OCTOBER 24, 2023

In Q3, 15 new AI tools were announced, underscoring the continued expansion of artificial intelligence within the martech sector. Q3 2023 saw a downturn in M&A activity with only 31 acquisitions, compared to 64 in Q3 2022 and 52 in Q3 2021. M&A activity. We will continue to watch this downturn over the coming quarters closely.

New Technology 113

New Technology Analytics Product Marketing 113

Martech

JULY 29, 2021

The 2021 Stackie Awards — a celebration of the creativity of your MarTech communityOptional live, deep-dive workshops on CDPs, agile marketing, and more ($149 each). Join Scott Brinker for the presentation of the 2021 Stackie Awards and a discussion with this year’s winners. Keep up with industry trends.

New Technology 106

New Technology Customer Marketing Marketers 106

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires. Businesses are still switching from homegrown to commercial technologies. A deep dive.

CRM 97

CRM Marketing Marketers New Technology 97

Martech

JULY 27, 2021

It’s about the birth and growth of a critical piece of marketing technology, innovated by some upstart vendors exploiting new, modern frameworks. New technology emerged for non-technical marketers to perform agile work heretofore consigned to developers, thus eliminating frustrating bottlenecks.

Energy 143

Energy Price New Technology Management 143

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 62

New Technology Education Promotion Management 62

Martech

JANUARY 31, 2024

There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2021 to $28.4 CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8

New Technology 101

New Technology Product Marketing Marketers 101

Marketing Insider Group

JANUARY 10, 2022

According to Forbes, one way to be sure you’re staying in-the-know about upcoming trends, new technologies, and potential opportunities is to attend marketing events and conferences throughout the year. I spoke to some amazing, masked-up digital marketing crowds at a number of these summits in 2021. MarketingProfs B2B Forum.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Marketing Insider Group

NOVEMBER 22, 2021

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Marketers in 2021 have a huge platform for sharing their brand message. John Deere has been successfully using it through their magazine, The Furrow, since the 19th century (you read that right). The real ROI was 0. The problem?

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. Ultimately, these added benefits are worth the initial investment in new technology. trillion in 2014 to 4.5 The ecommerce industry is booming and shows no signs of slowing down.

eCommerce 145

eCommerce Millennials Shipping Price 145

Martech

JULY 19, 2021

Not your average consumer.

Food 115

Food Retail New Technology Digital Marketing 115

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. — Bloxy News (@Bloxy_News) May 18, 2021. — Nike (@Nike) November 18, 2021.

Gen Z 139

Gen Z Branding Transform Millennials 139

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. In Q2, there were 34 new AI tools announced.

New Technology 98

New Technology Product Marketing Marketers 98

Martech

FEBRUARY 6, 2023

This was a significant jump from 225 in 2021. in 2021 to $28.4B This would certainly have increased the overall numbers for 2021 and 2022 but may not have impacted the relationship between the two years. in disclosed purchase amounts compared to 196 in 2021 for a higher total value of $101B in disclosed purchase amounts.

Customer Acquisition 98

Customer Acquisition New Technology Product Management 98

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. In 2021, Big G paid $26.3 So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. Confused yet?

User-Generated 111

User-Generated Marketing Marketers New Technology 111

Martech

DECEMBER 8, 2021

Due to new technologies and expanding markets, email marketers must have fresh content styles that meet them where they are. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Experimental optimization for accessibility.

Email Marketing 117

Email Marketing Transform Marketing Marketers 117

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers.

Law 111

Law Email Marketing New Technology Digital Marketing 111

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings. M&A activity.

User-Generated 106

User-Generated New Technology Marketing Plan Product 106

Martech

SEPTEMBER 23, 2021

And while managing the volume may seem daunting, new technology and AI capabilities are available that can help easily enhance communications across the board. 21, 2021, at 11 a.m. Let’s consider a real-world example. Grammarly Business will be hosting a webinar, “Learn about the biggest hidden risk to your business.

Communications 133

Communications Marketing Marketers Customer Journey 133

Martech

FEBRUARY 15, 2023

Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The key triggers include an overvalued market, with some coins like Bitcoin reaching all time high $65k in Nov 2021.” Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run.

Fashion 125

Fashion New Technology Price Digital Marketing 125

Rock Content

MARCH 22, 2023

Both Google and OpenAI – the company behind the famous ChatGPT – released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs and OpenAI releasing its long-awaited GPT-4. How can these new technologies help you?

Transform 98

Transform User-Generated Copywriting New Technology 98

Martech

JANUARY 13, 2022

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. ARHT Media holographic capture studio, WeWork, New York. Holograms in live conferencing.

Event Marketing 121

Event Marketing Logistics Retail Marketing 121

Martech

MAY 24, 2022

Screenshot from PegaWorld 2021. The complexity manifests as a feeling of being overloaded with information, systems, processes and new technologies. Alan Trefler, founder and CEO of Pega. The report’s main findings. Among specific challenges were: Managing information (reported by 90%).

Transform 100

Transform CRM New Technology Management 100

Martech

SEPTEMBER 20, 2023

Moskalenko quotes World Economic Forum data from 2021 suggesting that only 26% of data and AI positions are held by women; there’s little reason to suppose that that statistic has dramatically improved. By having a more balanced representation, we can ensure that all new technologies, including AI, are inclusive and unbiased by design.”

Traditional Marketing 121

Traditional Marketing New Technology User-Generated Promotion 121

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. As the log-in page of ChatGPT points out, it does have limitations, like any new technology. The tool is only as good as the data that supports it.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Hubspot Marketing

JUNE 6, 2023

AI Bias Examples The AI, Algorithmic, and Automation Incidents Controversies Repository ( AIAAIC ) says that the number of newly reported AI incidents and controversies was 26 times greater in 2021 than in 2012. Being transparent: Transparency is always important, especially with new technologies.

User-Generated 123

User-Generated New Technology Place Product 123

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Will 2021 be the year of the rise of the robots? Live Video.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Search Engine Land

MARCH 30, 2023

What this means is that, without a plugin, ChatGPT is still stuck in 2021, predicting the next word based on its old training data. Take a wait-and-see approach We shouldn’t block any new technology until we have enough data to make an informed decision. My short answer: No. Let’s dig deeper into why.

Retail 105

Retail New Technology Marketing Marketers 105

Hubspot Marketing

MAY 9, 2022

million in 2021. This is usually what happens with any new technology – early adopters face the brunt of the impact while late adopters learn from their predecessors’ mistakes. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 Who determines the value of the item in question? The community.

Branding 117

Branding Energy CMO Marketing 117

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. My journey to redefine these pillars began in late 2021.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Acquia acquired Widen in September 2021. SharpSpring was acquired by Constant Contact in October 2021. Target customers. Target customers. What they are.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. The marketing ecosystem is also becoming more digital, with digital marketing comprising nearly 60% of marketing budgets according to the AMA’s 2021 CMO Survey.

Analytics 126

Analytics Customer Journey Marketing Marketers 126

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 128

Retail Shipping eCommerce Law 128

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Read more here. Quote of the day. “By

Transform 111

Transform CMO Advertising Advertisers 111