Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. AI-powered automatic reply suggestions also pose a challenge for marketers.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer.

Branding 124

Branding Advertisers Advertising Retail 124

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

illumin

NOVEMBER 12, 2024

Virginia Consumer Data Protection Act Virginia passed its Consumer Data Protection Act (CDPA) on March 2, 2021. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. This bill granted customers in the state of Virginia a limited number of rights over their data.

Law 98

Law Advertising Advertisers Health 98

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. pic.twitter.com/cRxIFKAji9 — Grubhub (@Grubhub) January 16, 2021 That, friends, is how you turn a negative community sentiment into a brand-amplifying outcome. The key: Social media listening (keep reading). No purch nec.

Customer 117

Customer Food Transform Health 117

MarketingOps

DECEMBER 10, 2024

With that many teams having conversations, sharing documents, and scheduling meetings with prospects, customers, and suppliers well, the need for a CRM is a no-brainer, which is why we invested in HubSpot in 2021. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Hubspot Marketing

NOVEMBER 26, 2024

Sometimes the most popular social platform isn’t the right place to find your audience. If it can tie back to your audience’s interests and your biggest business outcomes, you’re in the right place. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 103

Manufacturing Communications Health Analytics 103

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Sounds enticing, right?

Advertising 90

Advertising Advertisers Place Search Marketers 90

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). Advertising in the Metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management 101

Management B2C User-Generated Communications 101

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 108

Branding Thought Leadership Health Management 108

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

APRIL 21, 2025

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Places that go viral on TravelTok have seen boosts in attendance, attracting global audiences that may not have known about them before. Ether explains.

Branding 109

Branding Finance Fashion Health 109

Jeff Bullas

FEBRUARY 1, 2023

Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. In 2021, Shopify had a successful year with revenue growth of 96% and over one million active businesses using its platform. In 2020, Uber generated $14.1 billion in revenue.

Food 278

Food User-Generated Shoppers Retail 278

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following. Both of these areas can be murky.

Transform 94

Transform Gen Z Fashion Food 94

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network.

Advertising 112

Advertising Advertisers User-Generated Management 112

Buffer Marketing

JULY 31, 2024

This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 8: Relevant communities Communities are the place where people share tips, advice, problems, and interesting conversations. Your boss is tired of being your manager. They want you to manage them.

User-Generated 106

User-Generated Retail Fashion Management 106

Hootsuite

FEBRUARY 10, 2022

In October of 2021, Mark Zuckerberg announced that social media titan Facebook would be rebranding to Meta. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. — Meta (@Meta) October 28, 2021. — Meta (@Meta) October 28, 2021. — Nike (@Nike) December 13, 2021.

Real Estate 145

Real Estate User-Generated Social Media Marketing Place 145

Martech

FEBRUARY 4, 2025

Its another place where you can guide consumers in their search for solutions. That was January 2021. Either way, AI is already telling your story. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. Well revisit that later.) What about risks?

User-Generated 93

User-Generated CMO SEO Branding 93

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. Looking for a place to start?

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. It makes sense to choose your primary platform based on the largest potential audience you can reach.

Communications 111

Communications Product Place Social Media Marketing 111

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Hubspot Marketing

OCTOBER 31, 2022

Back then, TikTok was the number one place to go for short-form content. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing. This is because in 2021, it offered B2C brands the best returns. According to the survey, only 19.1%

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Vertical Response

AUGUST 19, 2024

This approach can occur at farmers markets, festivals, and other crowded places where consumers are already engaged in activities they love. In 2021, 92% of internet users engaged with video content, underscoring its importance. By meeting customers in these environments, brands can form more genuine connections.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors. Why it’s important: Tracks metrics to understand user behavior.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management 72

Management B2C User-Generated Communications 72

Hubspot Marketing

OCTOBER 3, 2022

Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. The most common creator launchpad in 2021 was Instagram. The total valuation of creator economy startups was $5 billion in 2021. The Tilt ). Global Web Index ). ConvertKit ).

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144

Sprout Social

JULY 18, 2022

In 2021, her novel “ My Year of Rest and Relaxation” became an aesthetic-defining TikTok hit , inspiring new fans to tear through her other works with zeal. Readers had been counting down the days until they could get their hands on her most recent release “Lapvona” since August 2021. Otessa Moshfegh is a BookTok darling. urbabykenz.

Branding 137

Branding Retail User-Generated Fashion 137

Hootsuite

AUGUST 25, 2022

— Weetabix (@weetabix) February 9, 2021. — Weetabix (@weetabix) February 9, 2021. — Domino's Pizza UK (@Dominos_UK) February 9, 2021. But their 2021 word of the year was a particularly subtle stroke of genius. – was about much more than medicine in 2021. Weetabix: Hold my spoon.

Branding 145

Branding Manufacturing Food Management 145

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. This is an 8% decline in high school users from February of 2021. million gain over 2021. of US LinkedIn app audiences were monthly average users in 2021. million, a 2.1

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. AI can also be used to find the best times and locations to place ads.

Advertising 59

Advertising Advertisers Health Marketing Mix 59

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

JANUARY 17, 2025

By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Initially, I felt completely overwhelmed until I sat down and created a detailed action plan.

Marketers 82

Marketers Marketing Marketing Plan Fashion 82

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — jcbphd (@jcbphd) December 15, 2021. — Pottery Barn (@potterybarn) December 17, 2021. — Tara Lynn (@Gigglegirls3) December 22, 2021. I then opened a ticket. Can you help?

Customer 130

Customer Branding Fashion Promotion 130