Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Is this the kind of place where youd choose to spend your time online? These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Dig deeper: U.S.

Law

Vertical Response

AUGUST 19, 2024

This approach can occur at farmers markets, festivals, and other crowded places where consumers are already engaged in activities they love. In 2021, 92% of internet users engaged with video content, underscoring its importance. By meeting customers in these environments, brands can form more genuine connections.

Advertising

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network.

Advertising

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following. Both of these areas can be murky.

Transform

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. It makes sense to choose your primary platform based on the largest potential audience you can reach.

Communications

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer.

Branding

Hubspot Marketing

JUNE 26, 2025

So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. It boils down to the idea that if people seem too perfect, they’re not as easily liked. But if they make a mistake, they become a little more human like the rest of us, and thus more attractive.

Non-Profit

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Sounds enticing, right?

Advertising

illumin

NOVEMBER 12, 2024

Virginia Consumer Data Protection Act Virginia passed its Consumer Data Protection Act (CDPA) on March 2, 2021. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. This bill granted customers in the state of Virginia a limited number of rights over their data.

Law

Buffer Marketing

JULY 31, 2024

This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 8: Relevant communities Communities are the place where people share tips, advice, problems, and interesting conversations. Your boss is tired of being your manager. They want you to manage them.

User-Generated

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers.

Retail

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z

Sprout Social

APRIL 21, 2025

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Places that go viral on TravelTok have seen boosts in attendance, attracting global audiences that may not have known about them before. Ether explains.

Branding

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers.

Retail

Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. Here are more findings from the study. Clicks to Google properties.

User-Generated

Hubspot Marketing

JANUARY 17, 2025

By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Initially, I felt completely overwhelmed until I sat down and created a detailed action plan.

Marketers

Hubspot Marketing

JULY 3, 2025

The study took place in Mauritius during the Hindu festival of Thaipusam. Dracula Back in 2021, I attended a New Year’s Eve party in South London. Costly Signaling Example Costly signaling goes beyond textbooks and can be seen in the real world. In my opinion, they did a phenomenal job of demonstrating value through their expense.

Advertising

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. Leverage SocialPilots social media analytics tool to get audience insights from different platforms in one place. The result?

Gen Z

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. 8, 2018: Google experiments with domain properties. June 26, 2019: Google Search Console adds mobile-first indexing features.

SEO

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Image Source You can choose where to place your ad — in-feed, at the top of your target audience’s For You Page (top view), etc. TikTok has a massive user base of over 1.69 billion (!!)

SEO

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. AI can also be used to find the best times and locations to place ads.

Advertising

Hubspot Marketing

FEBRUARY 12, 2025

My name is Jay Fuchs, and Ive been the editor of and principal content strategist for The HubSpot Sales Blog since July 2021. Then, we tied everything together by asking why our audience read sales-related content in the first place. Now that introductions are out of the way, let's get to it. It's so great to meet you, Jay!

Inbound Marketing

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors. Why it’s important: Tracks metrics to understand user behavior.

User-Generated

Backlinko

MARCH 26, 2025

The best place for unfiltered thoughts? Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. No need to spend weeks on interviews or surveys. A Faster Way to Do Audience Research Using this article as an example, I wanted to understand how people felt about using AI for writing.

eCommerce

illumin

JULY 23, 2024

For example, in retail settings, this technology can guide customers and provide product information by placing virtual arrows onto the environment to direct shoppers to specific products. The Weeknd holds an AR concert on TikTok To promote his album “After Hours”, musician The Weeknd held a concert in 2021 on TikTok.

Advertising

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management

Welcome Software

JULY 23, 2024

According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. Don't have target buyer personas in place, or are they in need of a refresh? It's no secret that personalization is more important than ever. And 76% get frustrated when this doesn't happen.

Customer loyalty

Duct Tape Marketing

AUGUST 7, 2024

In 2021, he and his family transformed their 50 acre property in zoo Kentucky into a haven for outdoor adventures and simple living where they've created lasting memories for over 15 years. I mean, was there any drive towards we want to have this place where people can gather? There was no place to really prepare foods.

Transform

Martech

FEBRUARY 4, 2025

Its another place where you can guide consumers in their search for solutions. That was January 2021. Either way, AI is already telling your story. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. Well revisit that later.) What about risks?

User-Generated

Animalz blog

AUGUST 13, 2024

I launched in mid-May 2021. And so now when I have something to say, it’s coming from a place of knowing I have a lot to share that I think is really valuable. Coming from that place, I think, helps make it feel a little bit less like you’re going to be judged for what you put out there. When did you start posting?

Energy

Sprout Social

MARCH 18, 2025

Customers place orders through the website or app, and a courier delivers it. Nor was she the first internet creator to serve as a red carpet correspondent Emma Chamberlain famously appeared as a special correspondent at the Met Gala on behalf of Vogue Magazine in 2021 (and has since returned).

Health

Animalz blog

JULY 29, 2025

Since 2021, Jennifer has shaped Zoom’s editorial vision, scaled its content operations, and align teams across the organization to deliver impactful content. A lot of emphasis is placed on storytelling, of, you know, bringing products to market. So I think that’s a great place to end. What is the role?

PR

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding

Buffer Marketing

FEBRUARY 4, 2025

  For brands, these highlights are a great place to save important information (e.g., Instagram Story Stickers are cartoons,  GIFs , or text you can place over your stories to make them more engaging and interactive. As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature.

Analytics