Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 124

eCommerce Transform CRM Price 124

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want in one place. — Rudi Petry (@RudiPetry) September 7, 2021. hellfirexoxo) November 22, 2021.

Transform 145

Transform CRM Retail Communications 145

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Marketing 142

Marketing Marketers Advertising Advertisers 142

Hootsuite

AUGUST 25, 2022

— Weetabix (@weetabix) February 9, 2021. — Weetabix (@weetabix) February 9, 2021. — Domino's Pizza UK (@Dominos_UK) February 9, 2021. But their 2021 word of the year was a particularly subtle stroke of genius. – was about much more than medicine in 2021. Weetabix: Hold my spoon.

Branding 145

Branding Manufacturing Food Management 145

Sprout Social

NOVEMBER 16, 2021

Posted by River Island on Saturday, October 23, 2021. No matter where a customer falls in the sales funnel, social marketers need to have a strategy in place to manage inbound messages and provide efficient, effective support. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021. — Travis K.

Transform 142

Transform Customer Journey Shoppers Customer loyalty 142

Hubspot Marketing

OCTOBER 3, 2022

Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. The most common creator launchpad in 2021 was Instagram. The total valuation of creator economy startups was $5 billion in 2021. The Tilt ). Global Web Index ). ConvertKit ).

Gen Z 139

Gen Z Influencer Marketing Education Marketers 139

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Hubspot Marketing

APRIL 17, 2023

A place for men to feel safe online. NationalRoastDay — Wendy's (@Wendys) February 11, 2021 In 2022, National Roast Day generated over 130 million impressions in a matter of hours and made Wendy’s an instant trending topic on Twitter. However, the growth was noticeably slower than 2021. Digital ad revenue grew in 2022.

Food 133

Food User-Generated Place Marketing 133

Litmus

AUGUST 11, 2022

We’ll return in November to look at the shifts that took place from August through October 2022. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Outlook: 4.2%. Orange.fr: 0.1%.

Marketing 136

Marketing Marketers Analytics Market Trends 136

Sprout Social

JANUARY 4, 2022

— National Geographic (@NatGeo) October 26, 2021. Posted by Samsung Electronics on Monday, October 11, 2021. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. — Forrester (@forrester) October 27, 2021.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hootsuite

JUNE 9, 2022

— McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. You ordered a side of Sweet Onion Teriyaki Sauce but left it at the checkout counter. — Eventbrite (@eventbrite) October 22, 2021. — JetBlue (@JetBlue) December 24, 2021. lets settle this.

Branding 145

Branding Social Media Marketing Product Market Research 145

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Marketing 145

Marketing Marketers Communications Digital Marketing 145

Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. Here are more findings from the study. Clicks to Google properties.

User-Generated 136

User-Generated SEO Place Branding 136

Search Engine Land

MARCH 4, 2024

The 2024 SEO Periodic Table strips back much of the expansion that took place in 2021. That changes now, as you can click on all of the various elements to understand why that element is important. What’s changed.

SEO 121

SEO eCommerce Place Branding 121

Martech

SEPTEMBER 6, 2023

Comscore found that three CTV services offered by linear TV providers placed in the top ten in hours viewed per household. Total households that stream content via Smart TVs have increased 23% since 2021. Spectrum CTV was highest at 3%. Smart TVs are now dominant in delivering CTV streaming to consumers, according to Comscore.

Place 127

Place Branding B2C Marketing 127

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2021. Best Website Designs from 2021. Award: Site of the Month (July 2021), Awwwards. Award: Site of the Month (April 2021), Awwwards. We’ve also included a bonus section of designs that are just plain cool — so check them out, too! Best Website Designs to Inspire You in 2022. Image Source.

Promotion 145

Promotion Place Transform Product 145

Hootsuite

APRIL 6, 2023

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. Slack offers workers a place to socialize online within corporations and industry professionals a place to socialize with others in similar Slack groups.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Hi there, Chewy eGift Cards are emailed to recipients within one hour after you place your order. But times have changed. Scams are prevalent.

Health 142

Health Advertising Advertisers Communications 142

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. The best place to start engaging is by posting comments on relevant threads. And don’t forget about emerging platforms.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Sprout Social

JANUARY 12, 2022

All of these represent places to not only establish trust and increase visibility with customer conversations. — Tina Donati (@Tina_Donati) March 18, 2021. — Abel & Cole (@AbelandCole) December 2, 2021. sarahsuitmiss) October 27, 2021. and it's time for a 2021 Nail Art Competition! ????

User-Generated 140

User-Generated eCommerce Shoppers Promotion 140

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

FEBRUARY 24, 2022

You’ve come to the right place! By compiling all your notifications in one place, you can quickly reply to your followers and be sure you’re not missing anything. — Prime Video UK (@primevideouk) November 15, 2021. Pubs across the UK opened back up in May 2021 after an extensive lockdown. pic.twitter.com/1C2VEsWVT2.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. I even suggested dusting off your 2020 marketing plan and updating it. Who knows what’s next? ” he asked. .

Marketing 141

Marketing Marketers Marketing Plan Email Marketing 141

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Since NFT transactions take place on a secure blockchain, the ownership record cannot be copied or stolen. Schedule posts, talk to customers, and track your performance in one place. NFT stands for Non-Fungible Token. Growth = hacked.

Non-Profit 130

Non-Profit Real Estate Price eCommerce 130

Marketing Insider Group

JANUARY 11, 2023

But the bottom line is that Retention Marketing might be a better place to start in 2021. In 2021, only committed brands are going to win in content marketing. Chatbots are an essential part of web design and will continue to act as an important business feature in 2021. Especially if budgets are limited.

Market Trends 118

Market Trends Marketing Marketers Content Marketing 118

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer.

Branding 130

Branding Advertising Advertisers Retail 130

Hubspot Marketing

SEPTEMBER 16, 2022

In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information sector. They go to TikTok or Instagram.”. However, this adoption doesn’t have to be limited to shopping.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Search Engine Land

JANUARY 24, 2024

Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. 5 minutes per clips in 2021. TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. These mid-roll ads often lead to higher completion and engagement rates. First look.

Place 96

Place Search Marketers Marketing Marketers 96

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

MarketingOps

DECEMBER 10, 2024

With that many teams having conversations, sharing documents, and scheduling meetings with prospects, customers, and suppliers well, the need for a CRM is a no-brainer, which is why we invested in HubSpot in 2021. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Buffer Marketing

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. It can be tempting to direct your readers to a million places (and that’s still possible by linking within your content) but resist it. Matthew Cassinelli’s What’s New in Shortcuts newsletter does a great job.

eCommerce 140

eCommerce Analytics Promotion Advertising 140

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. 50% of enterprises will spend more on chatbots than mobile apps in 2021. The Proof Is in the Preference.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Hubspot Marketing

NOVEMBER 1, 2022

In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. The report also revealed that sounds saw 47% higher video view rates on 2021 from the "For You" page when compared to hashtags. That’s a great place to get inspiration from.

B2C 126

B2C Gen Z Marketing Marketers 126

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertisers 122

Advertisers Advertising Finance Marketing 122

SmartBrief - Marketing

JUNE 11, 2024

Google’s initial promotion of forum search results came in 2021 as part of its Discussions carousel. While the forum push began as early as 2021, many in the digital marketing and SEO communities have questioned this new partnership and its implications for search results. The post Is 2024 the year of Reddit for Google SEO?

SEO 113

SEO User-Generated Digital Marketing Promotion 113

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. If the troll is starting fights with your customers or generally making your social media an unsafe place for others, leaving them alone will not be an option. — After Ever Happy Movie (@aftermovie) September 1, 2021.

Millennials 29

Millennials Management Health Branding 29

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. That said, YouTube can be a risky place to advertise if you don’t do it right. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising.

Advertisers 105

Advertisers Advertising Branding Shoppers 105