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Sprout Social recognized as one of Glassdoor’s Best Places to Work in 2021

Sprout Social

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. A mission-driven culture, transparent leadership and career opportunities are always hallmarks of Best Places to Work winners. Thank you to all of our team members for their dedication and hard work.

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Place Exchange completes spinout from OOH publisher Intersection

Martech

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Read more about the big plans in store for OOH in 2021. Why we care.

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Podcast advertising spend surged in 2021

Martech

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. The post Podcast advertising spend surged in 2021 appeared first on MarTech. Why we care. Meet us where we are.

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Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. But what highlights took place last month? in May 2021 (an 18.3% market share.

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2021 kicks off with Apple iPhone increasing its lead in email client market share

Litmus

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices.

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

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Content Marketing in 2021 and Beyond

Neil Patel

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. In 2014, social media was becoming the place to post your content. 2021 Video and Live Streaming. Let’s talk about content marketing.