Litmus

OCTOBER 11, 2021

I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket.

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 121

Communications PR Gen Z Analytics 121

Adams & Knight Marketing

AUGUST 16, 2021

16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. Travel Association’s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion. AVON, Conn., (Aug.

PR 130

PR Education Digital Marketing Promotion 130

Neil Patel

JUNE 3, 2021

Ryan Schneider, Chief Brand Manager at Insomniac Games, says this: [A] lot of leg work goes into finding the right influencer…If I were a PR person, and I was trying to find the right reporter at The Wall Street Journal, I could do that … probably within one Google search or two mouse clicks.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Hubspot Marketing

JANUARY 22, 2025

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Sprout Social

OCTOBER 19, 2020

Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. If you are a member of the media with questions about Sprout Social or this announcement, please contact pr@sproutsocial.com.

PR 141

PR Communications Marketing Plan Management 141

Adams & Knight Marketing

JUNE 13, 2021

June 15, 2021) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients. AVON, Conn., About Adams & Knight.

PR 130

PR Entertainment Advertising Advertisers 130

Adams & Knight Marketing

APRIL 29, 2021

April 29, 2021) – Adams & Knight , one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession. .

PR 130

PR Marketing Marketers Digital Marketing 130

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Moz

MARCH 24, 2021

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021. Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” You're asking the impossible to get links to category and product pages.”. Tom Capper.

PR 74

PR Transform SEO eCommerce 74

Neil Patel

JULY 7, 2021

Link Building Strategies: The Complete List (2021) : Here, you’ll find over 170 link building strategies, tips, and tactics. When & How to Disavow Backlinks in 2021 : If you do have a lot of spammy links pointing to your site, you can use Google’s disavow tool to ask Google not to count those links pointing to your site.

PR 145

PR SEO Place Social Media Marketing 145

Sprout Social

AUGUST 24, 2021

— Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. McDonalds) June 1, 2021. — FOX Sports PR (@FOXSportsPR) August 13, 2021. — Genesee Brewery (@GeneseeBrewery) August 12, 2021. Bringing back alllll the comfort foods of my childhood. Mushroom chicken.

Food 142

Food Millennials PR Marketing 142

Sprout Social

AUGUST 4, 2021

— Nathan Allebach (@nathanallebach) July 26, 2021. chelbb_) July 26, 2021. An intern is running the brand account’ or ‘higher education and professors are not teaching relevant trends and topics in social media marketing’ both need to end in 2021.”. AdriSheares) July 26, 2021. Being called an Intern [link].

Management 144

Management Education Social Media Marketing Copywriting 144

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. — BBC News (UK) (@BBCNews) October 13, 2021. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021.

PR 124

PR Food Branding Customer 124

Sprout Social

FEBRUARY 10, 2022

Check out the evolution of the brand’s Twitter from 2014 to 2021 below. — Discord (@discord) May 13, 2021. Rebrands are the bread and butter of PR pros. — Gumroad (@gumroad) November 22, 2021. — Rogue (@Rogue) January 4, 2021. TheGregMurphy) March 2, 2021. Creative teams.

PR 141

PR Communications Copywriting Branding 141

Businesses Grow

FEBRUARY 15, 2023

A few stats from the current state of nonprofits: In 2021, giving grew by 4% , even with challenging economic conditions. He describes his job as “losing sleep” over ideas of how to use marketing to activate people in the nonprofit world. Memberships still matter. 56% also donate through online stores that benefit NPOs.

PR 133

PR Marketing Marketers Advertisers 133

Kuno Creative

NOVEMBER 17, 2022

A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. That’s significantly higher than the average for all professional services, which was 13% from July 2021 to June 2022, according to LinkedIn research. Why is digital marketing agency turnover so high?

PR 105

PR Digital Marketing Inbound Marketing Marketing 105

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. AVON, Conn., Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.

Health 130

Health PR Analytics Influencer Marketing 130

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. AVON, Conn., (May His unique mix of skills will enable us to continue to marry creativity and technology to help clients more effectively market their organizations.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Hootsuite

MAY 10, 2021

— The Circle on Netflix (@CircleNetflix) May 1, 2021. — Athleta (@Athleta) May 4, 2021. — Starbucks Coffee (@Starbucks) January 31, 2021. — Michael McCunney (@MMcCunney) May 2, 2021. Social media has become a primary channel for big companies to broadcast comms and PR messages.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Sprout Social

MARCH 22, 2021

— Semrush (@semrush) February 4, 2021. The G2 Best Software Awards for 2021 were just announced! We're extremely proud and beyond humbled to be named the #1 Fastest Growing Product AND #2 Remote Work Product of 2021. — Miro (@MiroHQ) February 8, 2021. — Notion (@NotionHQ) February 11, 2021.

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

OCTOBER 21, 2021

This is where PR work comes in. — Red Bull (@redbull) September 29, 2021. Social media and PR work in tandem with each other since they allow both brands and journalists to keep track of what the other is doing. — Abby Hamer (@abby_hamer) October 9, 2021. Social media shoutouts. today's PSA ??

PR 145

PR SEO Advertising Advertisers 145

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. After November 2021, brand mentions increased and non-brand traffic followed (Figure 7).

eCommerce 83

eCommerce PR Real Estate SEO 83

SmartBrief - Marketing

MAY 12, 2024

According to MRI-Simmons 2021, 82% of Asian Americans read online reviews when considering a purchase, 60% recommend food products and 35% are eager to share their technology opinions. An estimated 91% of Asian Americans have a computer (over-indexing the US by 14%), and 96% of Asian Americans have a smartphone (over-indexing the US by 7%.)

Branding 122

Branding Food PR Fashion 122

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 — Def Noodles (@defnoodles) March 28, 2021. — Marie-Joëlle Parent (@mariejoelle) June 3, 2021. — ArtHouse (@ArtHouse) May 5, 2021. — Alessandro Paluzzi (@alex193a) June 21, 2021. billion in funding.

Branding 139

Branding Non-Profit Millennials PR 139

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

Branding 143

Branding PR Market Trends Market Research 143

Martech

NOVEMBER 23, 2021

Trust declined in customers using search engines, traditional media, owned media and social media between 2019 and 2021, and there are many reasons why customers lose trust in a brand, such as negative experience of the product or service,” said Brooks. Trust in decline.

Customer 127

Customer Transform PR Customer loyalty 127

Sprout Social

JANUARY 12, 2022

— Tina Donati (@Tina_Donati) March 18, 2021. — Abel & Cole (@AbelandCole) December 2, 2021. sarahsuitmiss) October 27, 2021. We’re not talking about PR stunts or viral marketing attempts, but rather: Launching a genuinely unique or high-remand product. holotaco) December 2, 2021. holotaco ????

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Buffer Marketing

AUGUST 31, 2022

hours in average in 2021 to 55 hours in 2022 so far. PR throughput has increased: 4155 Pull Requests deployed in 2021 compared to 3687 deployed in 2022 so far (1816 more Pull Requests than H2 2021!). The defect rate has gone down: from 18% of the time working on fixing defects in 2021 to 16% in 2022 so far.

Shipping 129

Shipping User-Generated PR Energy 129

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. And on the PR front, artists Beyoncé and Lizzo demonstrated how to approach missteps when they apologized and removed a slur targeting disabled people from their songs.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adams & Knight Marketing

OCTOBER 31, 2021

November 1, 2021) — Adams & Knight , one of the region’s leading integrated marketing agencies, won the top three honors and 40 additional awards, the most of any company, at the 66 th annual Advertising Club of Connecticut Awards. .” AVON, Conn., ” About Adams & Knight.

Advertising 100

Advertising Advertisers Copywriting PR 100

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. Another narrative is lumping backlinks in with related marketing activities, like PR or comms.

PR 122

PR SEO User-Generated CMO 122

Sprout Social

FEBRUARY 21, 2022

But the proper tools and procedures make it a lot less likely that someone will accidentally post from the company account instead of their personal account or that they will do something else that causes you a self-imposed PR “incident.” — Suzanne Kleisch (@SuzanneKleisch) October 16, 2021. PSC560 #MarketingTips. Security risks.

Pharmaceutical 140

Pharmaceutical Energy PR Law 140

Hootsuite

JUNE 2, 2022

— Burger King (@BurgerKingUK) March 8, 2021. That would be a PR miracle. — John Aravosis (@aravosis) August 6, 2021. Permission, compliance, and security features will also come in handy when handling or mitigating any PR crisis. We will do better next time. Engage (empathetically!) with commenters.

Management 145

Management PR Communications Health 145

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent.

Email Marketing 141

Email Marketing Branding Marketing Marketers 141