Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. Advertisers have limited control over where ads appear.

Branding 124

Branding Advertisers Advertising Retail 124

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 117

Customer Food Transform Health 117

The Marketing Operations Leader

APRIL 8, 2025

We'll feature six badass martech products in a fast-paced session where Jacqueline, Justin, Phil, and I will help judge. Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening!

CRM 130

CRM Health Price Analytics 130

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

MarketingOps

DECEMBER 10, 2024

Regardless of a businesss size, industry, customer-base, product or service offering the challenge of CRM utilization seems pretty agnostic to all of it and shows up across the board. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 103

Manufacturing Communications Health Analytics 103

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. In the end, all companies sell the same product: trust. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Dig deeper: U.S.

Law 122

Law Fashion Communications Management 122

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

JANUARY 27, 2025

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. According to Kantar research in 2021, Super Bowl ads delivered an average return on investment (ROI) of $4.60

Advertising 106

Advertising Advertisers Price Food 106

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. In essence, its not about screaming sale but about positioning your product as a smart, necessary choice in a tightening economy. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Millennials 83

Millennials Price CRM Marketers 83

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 127

Transform Manufacturing Copywriting Law 127

Jeff Bullas

MARCH 12, 2023

Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Try Useviral now #2.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Martech

JANUARY 24, 2025

Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? My list is just a sample of executives’ conversations as they try to read the tea leaves while also planning 18 to 24 months out on products, expansion, objectives and goals. We changed vendors post-COVID.

Non-Profit 126

Non-Profit Marketers Marketing Finance 126

Vertical Response

AUGUST 19, 2024

Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service. One of the significant benefits of buzz marketing is its ability to generate anticipation and excitement for product launches, enhancing overall consumer engagement. How does buzz marketing work?

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 109

Branding Finance Fashion Health 109

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 108

Branding Thought Leadership Health Management 108

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. Customers can shop from a huge catalogue of products and get them shipped from across the world in an AR store. To prove he was serious, he then renamed his company Meta. .

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Buffer Marketing

DECEMBER 6, 2024

Whether it’s product gifting or paid sponsorships, figure out what you can afford — and get creative to make it stretch. Choose metrics that align with these goals, like impressions for awareness or revenue for sales to focus on or highlight in your media kit. Define your budget or pricing.

Influencer Marketing 96

Influencer Marketing Energy Price Promotion 96

Jeff Bullas

JANUARY 29, 2023

The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. There are many technology tools that can help freelance writers be more productive and successful in their work. The most used free streaming service is YouTube, with 2.6

Entertainment 217

Entertainment User-Generated Communications Management 217

Calvyn Lee Blog

NOVEMBER 10, 2022

Say, for iGaming, the best-converting ones are RummyCircle services and products. So, as you see, the settings are pretty straightforward — iGaming (local products) or Finance (crypto or trading) + Push or Onclick + Android or Windows + CPC or CPA Goal. Our Sales Team recommends you check local Indian offers to promote.

Affiliate Marketing 240

Affiliate Marketing Finance Price Marketers 240

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Jeff Bullas

DECEMBER 2, 2022

If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. What are some of the best ways to “growth hack” and drive eyeballs to your product, side hustle or online store without paying for it? But you still need to earn it. TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Name A brand name identifies your company and its products or services, distinguishing you from your competitors. Brand Identity Elements 1.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. It can be a product page or some more info about your business. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Shopify Shopify is an e-commerce platform that allows small businesses to set up an online store and sell their products.

Food 278

Food User-Generated Shoppers Retail 278

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following.

Transform 94

Transform Gen Z Fashion Food 94

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. “Not everyone wants to use one product,” he said , “and I think making it so that they can use an alternative but can still interact with people on the network will make it so that that product also is more valuable.” 

Communications 111

Communications Product Place Social Media Marketing 111

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126