Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 144

Entertainment eCommerce Digital Marketing Social Media Marketing 144

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. 81% of people use Instagram to research products and services. — Hootsuite (@hootsuite) June 10, 2021. View this post on Instagram.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Click this ad.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

Social Media Marketing 111

Social Media Marketing Non-Profit Price Marketers 111

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Did prototypes for your newest product just show up at the warehouse?

Promotion 145

Promotion Product Branding Logistics 145

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. In some cases the product is featured in the image. Affiliate Marketing. billion global industry. And paying the right price pays off.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. What is the Line app? Website link.

Branding 132

Branding User-Generated Promotion Food 132

Neil Patel

JANUARY 26, 2021

If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. Here’s how to stay organized in 2021 and beyond. This allows you to spend less time managing customers, and more time improving your product and business systems. Improve Your Workspace for Increased Productivity.

Finance 144

Finance Management Energy Place 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Jeff Bullas

DECEMBER 2, 2022

The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist. Social media is one of the best ways to get that traffic and eyeballs for free. But you still need to earn it.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? In-house marketing.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. Try it free today. Get Started.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts.

Finance 140

Finance Gen Z User-Generated Analytics 140

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketers Marketing 83

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Sprout Social

AUGUST 26, 2021

But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. What is social media market research?

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Neil Patel

JULY 12, 2021

Their first product was “Lead Management” in 2006, but the company has grown tremendously since then and now offers a larger variety of features. Bizable was purchased by Adobe, and now exists as a product under Marketo. Create Automated Marketing Workflows With Net-Results. The best part? They have a free trial!

CRM 145

CRM Price Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Ongoing training and skills refreshers are also key for keeping up with evolving aspects of marketing. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketers Marketing Advertising 98

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. What consumers think about your products.

Health 107

Health Key Performance Indicator Analytics Industry Insights 107

Sprout Social

JANUARY 3, 2022

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hootsuite

SEPTEMBER 2, 2021

With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. Good things happen when brands get weird on social. Weird and quirky social media marketing tactics might seem a bit kitsch, but their business value definitely isn’t. Weetabix (@weetabix) February 9, 2021. wut [link]. —

Management 141

Management Finance Social Media Marketing B2C 141

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data.

Transform 143

Transform Food User-Generated Branding 143

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Initially just 15 seconds, Instagram doubled the maximum running length for Reels to 30 seconds a month after the feature’s release before doubling it again in July 2021. We do, and we see you.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too. Posted by Plantsome on Monday, June 28, 2021.

Real Estate 145

Real Estate Entertainment Social Media Marketing Management 145

Sprout Social

AUGUST 10, 2021

This year, we’re looking beyond social to hear from leaders and other teams whose work is propelled by social insights, strategy and execution. — Sprout Social (@SproutSocial) April 13, 2021. We rely on different channels to promote our experiences, obviously this includes social. I love em ??

Logistics 135

Logistics Promotion Communications Management 135

Martech

MAY 23, 2022

buyers said it was important a company’s values align with their own, a 74% increase from 2021. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. It is no longer enough that they trust your product or service.

Branding 126

Branding Social Media Marketing Education Digital Marketing 126

Hootsuite

MARCH 18, 2021

To run this informal experiment, Hootsuite’s social media team carried out its Instagram strategy as planned, which includes posting Reels, single-image and carousel posts , and IGTV videos. Hootsuite’s first Reel was posted on January 21, 2021. Note: All stats cited below were recorded March 8, 2021. Hashtags: 0.

Inbound Marketing 143

Inbound Marketing Entertainment Social Media Marketing Place 143

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Customers are already looking for you on social media.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

MAY 13, 2021

i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. — amy b (@arb) January 7, 2021. dakaridunning) January 14, 2021. — Kenneth Dimalibot (@kendimalibot) May 5, 2021. — DAKARI is booked.

Health 145

Health Energy Marketers Marketing 145

Hootsuite

JUNE 9, 2022

Where do you think audiences are more likely to go to follow or research brands/products? Karla Cosmetics asks its followers what product they’d like to see them create next. What product do you want to see us create next? Hype up your customers before product launches and updates with a quick poll. Build anticipation.

Branding 145

Branding Social Media Marketing Product Market Research 145