Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. By consistently appearing in search results, you can amplify your brand awareness, engage with users, and gain a competitive edge in the market.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. The company was launched in 1999 with the goal of boosting lead generation.

CRM 145

CRM Price Marketing Marketers 145

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Jeff Bullas

JANUARY 29, 2023

billion users of the internet, it also hosts 1.8 The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion active users in 2022 and revenue of $8.6 billion in 2021. Some are visible such as the humble pen and its second cousin, paper.

Entertainment 217

Entertainment User-Generated Communications Management 217

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 50% of Millennials trust product recommendations from influencers.

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Influencer Marketing Gen Z Millennials Price 145

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Advertising Advertisers Non-Profit Transform 137

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Generation X (survey respondents ages 40-55).

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Sprout Social

JANUARY 12, 2022

Common examples include product recommendations, reviews and customer photos. User-generated content and hashtags. In short, customers who consistently promote your products and brand in exchange for discounts or products. But what about product pages? What is word of mouth marketing, anyway? Translation?

User-Generated 141

User-Generated eCommerce Shoppers Promotion 141

Search Engine Land

DECEMBER 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021.

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User-Generated SEO Product 137

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

User-Generated 135

User-Generated Fashion Market Research Product 135

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The answer is a resounding “yes.”

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Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Miley Cyrus battle and pit your products against one another.

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Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

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Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

AUGUST 30, 2021

Generate qualified leads. — Jon-Stephen Stansel (@jsstansel) August 3, 2021. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. TheJennyLi) August 25, 2021. Maximize marketing ROI.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Hubspot Marketing

MAY 9, 2023

Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? s products cost between $1 to $3. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 125

Gen Z User-Generated Retail Shoppers 125

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 134

Shipping User-Generated PR Energy 134

Sprout Social

JULY 1, 2021

The types of social media content marketers find most valuable in 2021. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

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Transform Food User-Generated Branding 143

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one.

User-Generated 145

User-Generated SEO Advertisers Advertising 145

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. They clearly outline how their product solves a problem for moms. Social media platforms gained 490 million users in 2020 alone. Source: The Global State of Digital 2021. Plus, a lot of those users are using social platforms for brand research.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Neil Patel

SEPTEMBER 2, 2021

As of January 2021, it was second only to TikTok in download count. The platform’s active user numbers are equally impressive. At the end of 2020, Instagram surpassed one billion global users. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return.

Food 145

Food Promotion Fashion User-Generated 145

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

SEPTEMBER 26, 2022

They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Many brands follow a product-led growth approach, in which the product itself attracts consumers and drives retention. March 24, 2021. February 4, 2021. Industry experts cover that and more below.

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Customer Acquisition CMO User-Generated Education 132

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews. duet with @samsmith. ?

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Non-Profit Gen Z Millennials User-Generated 128

Hubspot Marketing

SEPTEMBER 20, 2023

In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. Last year, cosmetics brand Tarte sent free products to 90 sororities and 100 sorority hopefuls who received high engagement while using the hashtag #RushTok. The move generated valuable social impressions for Tarte.

Transform 125

Transform User-Generated Branding Product 125

Hubspot Marketing

SEPTEMBER 23, 2022

Back in 2021, Pinterest introduced a new feature called Idea Pins. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity.

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Branding Fashion Food User-Generated 125

Martech

DECEMBER 27, 2021

In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. But next year, real-time engagement technology will enable connectivity between metaverses and create a more connected and engaging experience for users. Connected metaverse.

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Customer Transform Shoppers Retail 144

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Just under 40% of businesses are already using short-form video to promote their product or service. Product launches. Product updates or coming soon. So, get creating!

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Hubspot Marketing

OCTOBER 11, 2022

In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. October 19, 2021. Here’s how it works: User 1 will create the post and invite User 2 to be a collaborator. Once User 2 accepts, the post will live on both users’ profiles.

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Branding User-Generated Analytics Product 116

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. User-generated content will continue to grow, taking a larger role in overall marketing strategy and campaign development.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

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Branding Fashion Gen Z User-Generated 128

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. pic.twitter.com/vloNBLF1cW.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen.

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Customer Journey Marketing Automation Platform CRM User-Generated 121

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. Source: @ allbirds and @ jamesro__.

User-Generated 123

User-Generated Social Media Marketing Food Promotion 123

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

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Whitepaper User-Generated Transform PR 122