Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hootsuite

APRIL 29, 2021

Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Line is a Japanese social media app.

Branding 132

Branding User-Generated Promotion Food 132

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hootsuite

DECEMBER 10, 2020

These are the social share buttons you see at the bottom of most blog posts. The improved user experience will be a boon to your website. When adding social share buttons, our best piece of advice is to keep it simple. In fact, one study from LoginRadius found that 73% of users prefer to login using their social media accounts.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram Business Profiles Report. Instagram Outbound Hashtag Performance. Tag Report.

Finance 139

Finance Gen Z User-Generated Analytics 139

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. What is Facebook verification?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing.

CRM 145

CRM Price Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. of users are over 50. to find out which social media channels are gaining steam — and which are falling behind. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform.

Gen Z 140

Gen Z Millennials Social Media Marketing User-Generated 140

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 80

Entertainment Social Media Marketing User-Generated Promotion 80

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021. Test different video formats, too.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. You don’t have to mention just one user, either. You can mention as many users as makes sense, as long as your tweet stays within the 280-character count. If you mention more than one user in a Tweet, all of them will be notified. We’re just doing it. Simply, yes.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience. Find and buy products.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data.

Transform 142

Transform Food User-Generated Branding 142

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

Management 141

Management Social Media Marketing Finance B2C 141

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. What makes Collabs different?

User-Generated 123

User-Generated Social Media Marketing Food Promotion 123

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Outline social selling tips and best practices. List 3 essential social selling tools.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Download them now. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads.

Gen Z 139

Gen Z User-Generated Social Media Marketing Education 139

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

JUNE 7, 2021

That’s why I believe as a marketer you have to take an omnichannel approach. SEO Made Simple: A Step-by-Step Guide For 2021. Well, WordPress users alone publish over 2 million posts every day. That means that users published around 216 blog posts while you were reading these five sentences. But look at my title tag….

SEO 145

SEO User-Generated Social Media Marketing Customer 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 125

Gen Z User-Generated Social Media Marketing Millennials 125

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Target social ads.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 They serve as social proof.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Neil Patel

SEPTEMBER 27, 2021

TopRank Marketing – Success Focus: Social Marketing, Social Proof. You may understand the power of social media marketing , but that doesn’t mean you are making life easy on your readers and taking advantage of every strategy that is available to you. There is nothing wrong with that.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sprout Social

AUGUST 16, 2021

True to its name, a hashtag campaign is a social media marketing campaign that surrounds a specific hashtag that a brand creates and promotes. This is a great way to generate awareness around a brand, product, launch, event and more. — calvinklein (@CalvinKlein) June 22, 2021. Increase user engagement.

User-Generated 128

User-Generated Marketing Marketers Promotion 128

Hootsuite

DECEMBER 14, 2021

The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. It’s no surprise that users are doing what they can to become its next big thing.

Food 143

Food User-Generated Energy Social Media Marketing 143

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 3, 2020

The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. Both brands cater to younger generations. Our Digital in 2020 Q3 Update found most social media users use multiple platforms.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

APRIL 18, 2024

Which marketing tasks could benefit from the help of AI tools? Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” What does your business need to do with AI? Available resources.

Price 139

Price User-Generated Education eBook 139

Hootsuite

SEPTEMBER 27, 2021

Here are 16 ways any business can beat a boring reputation and create engaging social content. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Posted by quip on Sunday, March 7, 2021. It’s 2021, deal with it. Hold a contest.

Promotion 145

Promotion Product Branding Logistics 145