Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. June 2022: They integrated local elements by including local “In-Store Nearby” results. January 2024: Now, they show five product grid results instead of four.

Retail 124

Retail eCommerce SEO Price 124

Search Engine Land

AUGUST 22, 2024

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 2024 YTD (Jan.

Branding 90

Branding Product Search Marketers Marketers 90

Martech

DECEMBER 2, 2024

The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.

Transform 138

Transform Search Marketers User-Generated Digital Marketing 138

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimize wasted spending and drive higher engagement at lower costs. TikTok generated an estimated $16.1

Transform 123

Transform Advertisers Advertising Branding 123

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review. Leonardo.AI. Canva’s acquisition journey.

User-Generated 112

User-Generated eCommerce Advertisers Advertising 112

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions.

Customer Journey 120

Customer Journey Analytics Branding Customer 120

Martech

AUGUST 6, 2024

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. But, is that how it maintained that position? The Justice Department said it was because Google paid other companies to make its search engine the default setting.

Advertisers 120

Advertisers Advertising Price Search Marketers 120

Martech

AUGUST 6, 2024

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Are you getting the most from your stack?

Advertisers 132

Advertisers Advertising Non-Profit Transform 132

Martech

JULY 16, 2024

million in 2022. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

Advertisers 113

Advertisers Advertising Branding Marketers 113

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 134

eCommerce Direct Mail B2C Marketers 134

Dreamgrow

MAY 3, 2022

Last Updated on May 31, 2022 by Karl I’ll never forget my first $1,000 profit. Read more The post The 5 Best Affiliate Marketing Courses (From a 7-Figure Marketer) appeared first on Dreamgrow. This is a content summary, continue reading on our website!].

Affiliate Marketing 264

Affiliate Marketing Marketers Marketing 264

Hubspot Marketing

AUGUST 28, 2024

Ever since OpenAI unleashed ChatGPT in the winter of 2022, there's been a ton of hype around AI. But unlike 2022, the dust has settled somewhat, and maybe you're like me, constantly asking: Is the juice really worth the squeeze? Best for: SEO practitioners looking for an alternative to Tables or Looker Studio.

SEO 135

SEO User-Generated Communications Management 135

Calvyn Lee Blog

NOVEMBER 2, 2022

Now let’s see which results different ad formats show (1/07/2022 – 30/07/2022): Push is the leading format in Malaysia, while Interstitial and Onclick show really great growth rates – +17.28% in conversions for Onclick and +9.62% for Impressions in Interstitial. For Utilities, Android cleaners show the best results.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketers 245

Martech

MARCH 7, 2025

In 2022, a LinkedIn lawsuit led to the shutdown of Singapore-based company Mantheos Ptd. Clark Barron has a thorough analysis of the situation on LinkedIn: This wouldnt be the first time LinkedIn took action against companies trying to get at its data (if that’s what happened).

Advertisers 103

Advertisers Advertising Social Media Marketing Marketers 103

The CMO Survey

APRIL 24, 2024

in 2022 but not quite at its pandemic low of 9.8% After drops in Fall 2022 and Spring 202 due to the dual threats of recession and inflation, this level continues to climb back in line with the post-pandemic high of 69.6 Consistent with these levels, 25.6% of companies are adopting climate-related metrics, up from 18.7% two years ago.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 134

Transform Advertisers Advertising User-Generated 134

Martech

SEPTEMBER 10, 2024

Google’s lead attorney, Karen Dunn, said the company has improved the sector with its investments in research and development, pointing out that the market for online ad sales has increased from $8 billion in 2008 to $140 billion in 2022. We are a big company among many others, intensely competing,” said Dunn.

Advertisers 112

Advertisers Advertising Product Marketers 112

SmartBrief - Marketing

NOVEMBER 19, 2024

Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 Here are four trends I believe are key to utilizing this emerging technology to create long-term success in 2025: Intelligence-driven decision making Powered by augmented data and intelligence, 2025 will be the year of smart decision-making.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Calvyn Lee Blog

NOVEMBER 12, 2022

Here are the stats (1/05/2022 – 1/08/2022) that show how formats perform and grow: Basically, all formats show great results, while On?lick Just mind that targeting BR for Dating, you should choose relevant creatives — mostly, with Brazilian ladies and men on your banners. Stats: traffic volumes, turnover growth.

Affiliate Marketing 246

Affiliate Marketing Finance Marketers Marketing 246

Tiecas

DECEMBER 6, 2024

According to Forresters Marketing Survey, 2022, addressing […] This checklist approach fails to address the nuances of changing buyer behaviors, evolving industrial markets, and long sales cycles common in manufacturing.

Manufacturing 98

Manufacturing Marketing Strategy Marketers Marketing 98

Calvyn Lee Blog

NOVEMBER 7, 2022

During a month, advertising formats performed in Philippines this way (1/07/2022 — 30/07/2022): Push notifications brought a really huge amount of impressions, plus – 2+% growth in clicks and impressions. And if you prefer the Finance vertical, we suggest that you should pick Loans offers. Stats: traffic volumes, turnover growth.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Dreamgrow

MAY 29, 2022

Last Updated on May 31, 2022 by Karl Welcome to my best Amazon FBA course. Read more The post The 5 Best Amazon FBA Courses (Six-Figure Blueprint?) appeared first on Dreamgrow. This is a content summary, continue reading on our website!].

eCommerce 246

eCommerce 246

Hubspot Marketing

JULY 15, 2024

In 2022, Google added an additional ‘E’ for ‘Experience’ to this acronym, and after the M23 update, we felt the effects. We threw out the organic strategy that worked so well from 2017-2022 and embraced a new HubSpot style that would help us write the best-possible content for our audience and remain competitive in the SERPs.

SEO 120

SEO Product Marketers Marketing 120

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Gen Z 115

Gen Z Fashion Entertainment Marketers 115

Martech

JANUARY 9, 2025

in September 2022. Budget trends and challenges Despite increased budgets for CMOs, marketing budgets as a percentage of total company budgets have declined, dropping to 10.1% in Fall 2024 from a three-year high of 13.8% Marketing budgets as a percentage of company revenue also fell from 10.1% in spring 2024 to 7.7%

CMO 118

CMO CRM Communications Marketing Strategy 118

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% Yet, adversity often sparks innovation.

Transform 107

Transform Finance Marketers Marketing 107

Backlinko

OCTOBER 22, 2024

billion 2022 $22.7 million 2022 195.84 Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2020 $9.81 billion 2021 $15.7 billion 2023 $32.2 million downloads worldwide in 2024 (as of October). million 2016 10.23 million 2017 18.66

Gen Z 99

Gen Z Fashion Millennials Retail 99

Litmus

NOVEMBER 6, 2024

The post Email Client Market Share in 2022: What’s Most Popular? Originally published on April 5, 2021. Last updated on February 28, 2023. Infographic] appeared first on Litmus.

Marketers 91

Marketers Marketing 91

Martech

JANUARY 22, 2025

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. When marketers invest in multiple social media platforms, they are finding value in the smaller platforms and spending accordingly, the study suggests. ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024.

Advertisers 112

Advertisers Advertising Product Place 112

Calvyn Lee Blog

JANUARY 31, 2023

One of the platform’s biggest shifts came in 2022, with the announcement that creators would have the ability to produce 10-minute TikToks the average length of a YouTube video. Though TikTok started in the same way, it did what Vine could not by achieving mainstream adoption and it has continued to evolve.

Market Trends 257

Market Trends Video Marketing Transform Energy 257

illumin

NOVEMBER 12, 2024

Utah Consumer Privacy Act Utah was the fourth state to enact comprehensive privacy laws in March 2022. The state passed Senate Bill 6 on May 10, 2022. The Utah Consumer Privacy Act (UCPA) came into effect at the end of 2023 and takes inspiration from the three previous state privacy laws.

Law 98

Law Advertisers Advertising Health 98