Search Engine Land

FEBRUARY 1, 2023

Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022. This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games.

Gen Z 83

Gen Z Advertising Advertisers Branding 83

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. TikTok and other short-form video platforms will become increasingly popular for advertisers.

Gen Z 124

Gen Z Millennials Retail Price 124

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

TechWyse

MARCH 28, 2023

6 PPC Strategies To Focus On Now Source: Shutterstock If you’re a casual Internet browser (like most of us) who often roams Google searching for answers, chances are you came across PPC advertising. PPC, also known as Pay-Per-Click, is a form of advertising that requires you to pay every time your ad is clicked. How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Calvyn Lee Blog

JANUARY 28, 2023

This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies. Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. In 2022, the influencer market in the U.S. was valued at a record 16.4

Influencer Marketing 143

Influencer Marketing Gen Z Millennials Price 143

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. Social Media Platforms Overview Best Practice Guide.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Twitter Shops launched in March 2022. Forty-seven percent were unable to find information about a product’s accessibility features.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). But ultimately it comes down to whether TikTok is an effective platform for your brand.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. TikTok ads come with simple, powerful tools to help you advertise to millions of users. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations.

Gen Z 122

Gen Z Affiliate Marketing User-Generated Promotion 122

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Using high-quality images and visuals for in-store advertisements to attract visitor attention. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Traditional advertising is losing its effectiveness, so what’s the answer? The definition of what we consider as “marketing” is constantly changing and becoming broader.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Advertising on TikTok is hotter than ever. What is a TikTok trend? graceegang.

Gen Z 144

Gen Z User-Generated Fashion Transform 144

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022. Nearly 35,000 advertising, PR, media and related marketing services positions have remained unfilled since the start of the pandemic.

Communications 115

Communications PR Gen Z Analytics 115

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 125

Gen Z Marketers Marketing Millennials 125

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. 97% of people used the web to find local businesses in 2022. Last year, in 2022, the pool of social media users grew 4.2%.

Gen Z 111

Gen Z User-Generated eCommerce Finance 111

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. moms consider themselves gamers. Get MarTech!

Gen Z 111

Gen Z Shoppers Food Marketing Plan 111

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 116

Content Marketing Gen Z Health Inbound Marketing 116

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 97

Gen Z Millennials Law Fashion 97

Search Engine Land

MARCH 3, 2023

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. We’re constantly looking for ways for advertisers to reach the people who come to Pinterest with commercial intent,” a spokesperson said. “As

Gen Z 90

Gen Z Transform Retail Advertising 90

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 109

eCommerce Gen Z B2C Shoppers 109

Hootsuite

JULY 21, 2022

Gen Z is raving about it, but what is BeReal? BeReal launched in late 2019, but its popularity started to explode in mid-2022. — coll (@colinvdijk) July 19, 2022. So far, it’s not for influencers or advertisers — users are on the app to connect with friends. You’re finally ready to tackle TikTok.

Gen Z 121

Gen Z Social Media Marketing Advertising Advertisers 121

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. Read next: Data shows marketers investing more in video in 2022. The winners highlight some important themes, some of them pandemic-related. Why we care.

Retail 104

Retail Gen Z Video Marketing Marketing Plan 104

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

Gen Z 141

Gen Z User-Generated Millennials Branding 141

Martech

SEPTEMBER 13, 2023

On average, Americans who shopped during the 2022 holiday season intend to spend 39% less this year. This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way.

Gen Z 115

Gen Z Shoppers Retail Price 115

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2022 survey found that influencers do influence purchasing decisions. For Gen X and Millennials, you should look into UK Instagram influencers.

Gen Z 53

Gen Z Millennials Food Fashion 53

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Search Engine Land

FEBRUARY 8, 2023

Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. As part of its formal strategy, Pinterest aims to increase engagement and enhance advertiser outcomes through shoppability, along with enhancing monetization per user and streamlining operations.

Gen Z 80

Gen Z User-Generated Advertising Advertisers 80

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 129

Gen Z Millennials User-Generated Shipping 129

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X displays sponsored posts and ads almost everywhere you go in the app.

Gen Z 114

Gen Z Branding Advertising Advertisers 114