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TikTok Promotion: How to Boost Your Discoverability in 2022

Hootsuite

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 109
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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. For comparison.

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. What are the benefits of Pinterest advertising? New for 2022: Idea Pins.

Fashion 145
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6 key marketing ops predictions for 2022

Martech

What will next year, 2022 bring for marketing operations? But as the perception of marketing ops changes, larger, more established companies will bring on (or promote from within) marketing ops leaders to oversee this vital function. This is an area that’s ripe for disruption and will soon change in 2022. billion in 2025.

Marketers 140
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. People are receptive to advertising.

eCommerce 129
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2022: A sustainability reckoning for digital marketing and advertising

Econsultancy

As we move into 2022, the wider industry is increasingly beginning to reckon with this impact and take steps to counteract it. Advertisers should make sure they are carrying out due diligence on messaging that they are involved with, to avoid headaches further down the line. 2022: New normals for digital marketing and ecommerce.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

Retail 135