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A look at martech investment and innovation

Martech

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. In the U.S.,

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22 Best Text Messaging Apps for Business SMS Marketing in 2022

Customers.ai

This leads us to one of the biggest trends— text message marketing. In 2022, conversational marketing is paving the way for SMS communication to be a front-runner. We’re giving you the top best text messaging apps for business in 2022. In previous years, SMS marketing was not so much a unicorn, but rather a donkey.

CRM 88
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The Top 15 AI Tools for Marketers

Hubspot Marketing

15 AI Tools for Marketers AI in marketing has been sweeping the news, mostly in the content generation space. OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks. No marketer will ever say that they have too little data. Best for: Customer intelligence.

Price 128
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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

As Google announced the discontinuation of third party cookies from Chrome browsers in 2022 and Apple its 14.5 OS updates, Salesforce speculated the impending impact on marketers: ‘Marketers turn to an array of data sources to target individual customers and prospects across their unique journeys. – Forbes.