Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. However, trenchant strategy powered by testing and analytics remains the foundation.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. The post Prepare for 2022 with Litmus: Webinar Recording + Q&A appeared first on Litmus.

CRM 84

CRM Customer Journey Management Email Marketing 84

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. In the U.S.,

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Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, But new data shows that from April 2022 to the third quarter of this year, that shift to more Android targeting isn’t yielding the results they were getting from iOS device targeting. .

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Advertising Advertisers CRM Analytics 115

The CMO Survey

SEPTEMBER 13, 2022

reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. Brand, CRM, and innovation investments follow the same pattern—all growing but reverting to levels closer to pre-Covid levels. ?Traditional Hedging economic optimism: Optimism for the U.S. economy hit 57.2 (out

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Lynton Web

DECEMBER 22, 2021

Check out some of the biggest trends and use cases we’re following in 2022. They synthesize human speech to communicate with your leads and customers and route the data they receive back into your CRM or other platforms. Analytics and Insights. Businesses and people find new ways to utilize them, and trends emerge.

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User-Generated CRM Communications Analytics 52

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

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CRM Whitepaper B2C Analytics 107

Hubspot Marketing

NOVEMBER 2, 2022

Post-event: Analytics dashboard. Analytics and reporting tools. Hopin offers a flexible and scalable platform with everything you will need for your event, from registration support to multi-stage sessions to real-time analytics. Every plan includes reporting and analytics, registration tools, and event-related email marketing.

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Analytics Entertainment CRM Price 130

Hubspot Marketing

NOVEMBER 18, 2022

At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re suffering from a crisis of disconnectio n - disconnected data and systems, disconnected customers, and disconnected people. In a time when connection matters now more than ever - this is a huge problem. More on that here. and/or its affiliates in the U.S.

Marketing Automation Platform 120

Marketing Automation Platform CRM Customer Journey Analytics 120

Sprout Social

JANUARY 3, 2023

Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. — Roy Sarkar (@readroy) December 9, 2022. Share monthly reports and analytics. Include analytics and insights that help clarify the plan and its effectiveness.

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Customer Journey Analytics PR Communications 118

Search Engine Land

AUGUST 22, 2023

If you’re a business that creates new pages annually for your Black Friday or Christmas sales (I’m looking at you /christmas-2022/), please stop. We also see trends like “in-store” searches tripling since the beginning of 2022, so we can’t ignore cross-channel impacts and their importance.

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SEO Shoppers CRM eCommerce 98

Digital Marketer

MARCH 2, 2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Last year was a watershed moment in the history of ecommerce. We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Martech

SEPTEMBER 9, 2022

. “Data is hard, it’s messy,” said Nicholas Holland, general manager of Marketing Hub and VP of product, looking back to the decision to rebuild the early Marketing Hub offering on the then new CRM platform rather than leave them as two separate but integrated platforms. Everything was on the singular, unified data layer.”

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CRM Customer Journey Inbound Marketing CMO 105

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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Law Marketing Marketers User-Generated 128

Chief Martec

AUGUST 28, 2023

” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023. A few examples to make this concrete: An analytics platform such as Looker might be used by analysts on a daily basis. Now, I confess, I find this a rather dubious measurement.

CRM 67

CRM Analytics Product Marketing 67

Search Engine Land

DECEMBER 12, 2023

Along with this, you want to make sure you do a few other things that will tell Google how to improve the types of conversions it brings you: Integrate your CRM or customer database with Google, either natively or via Zapier. If in B2B, go back and check her #SMX preso if you missed — Greg Finn (@gregfinn) November 15, 2022 5.

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Non-Profit eCommerce CRM User-Generated 138

Hubspot Marketing

NOVEMBER 18, 2022

At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re suffering from a crisis of disconnectio n - disconnected data and systems, disconnected customers, and disconnected people. In a time when connection matters now more than ever - this is a huge problem. More on that here. and/or its affiliates in the U.S.

Marketing Automation Platform 96

Marketing Automation Platform CRM Customer Journey Analytics 96

Martech

MAY 9, 2022

Don’t start with a technology shopping list, e.g., CRM, email platform, analytics, etc. Even though you may instinctively know that you need a CRM system to satisfy a need to manage contacts, to select the right one for your environment you need a clear definition of what it needs to be able to do for you. Let us know!

CRM 79

CRM Marketing Marketers Marketing Plan 79

Hubspot Marketing

FEBRUARY 15, 2024

By teaming up with Meta Media Holdings and using Baidu’s XiRang app, they made their Fall 2022 menswear collection a hit in the virtual “ Meta Ziwu.” Instead, automate your marketing using HubSpot software , powered by CRM data. P.S. Talking about digital innovation, don’t handle marketing campaigns manually anymore. Image Source 3.

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Branding Fashion Gen Z B2C 122

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Help for the sales team. The goal is to streamline the “hand-off” of leads from marketing to sales.

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Direct Mail Customer Acquisition Marketing Marketers 121

Use Insider

FEBRUARY 16, 2022

CDP and CRM: What are the differences? Customer data platform (CDP) and customer relationship management (CRM) aren’t the same thing. A CRM is a system that helps track interactions between your business and your customers. In other words, it eliminates the need for a CRM because it has its own engagement layer.

Customer 52

Customer CRM Transform B2C 52

Hubspot Marketing

SEPTEMBER 29, 2022

Build an analytical report to access and analyze TikTok metrics in one place. Monthly performance analytics for a stand-alone post and a group of posts. Complete X by December 2022. Marketing and sales teams can use this template to get buy-in for CRM tweaks, API connectors development, etc. Reporting features.

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Management Communications Health CRM 120

Hootsuite

FEBRUARY 24, 2023

Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. 1 Social Media Tool Create.

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Price Analytics Social Media Marketing User-Generated 83

Ariyh

FEBRUARY 20, 2023

Wicked’s attribution finds the missing 30% using CRM data, automatically segments traffic , and makes it easier to spot and scale high ROAS ads. Can be tested for B2B Research date : March 2022 📈 Recommendation Describe the quantity of your product using units that people can intuitively understand (i.e.

Price 52

Price B2C Food CRM 52

Hootsuite

MARCH 2, 2022

Source: Hootsuite Global State of Digital 2022. trillion in 2022, an increase of 24.9% 59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. An even larger number of social users turn to social networks to research brands: 43.5%.

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Social Media Marketing Retail Branding Shoppers 104

Martech

SEPTEMBER 9, 2022

At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes. The most significant is Customer Journey Analytics, in public beta next month. Connections and community. ” Product announcements.

Customer Journey 118

Customer Journey B2C Marketing Marketers 118

Digital Marketer

JULY 4, 2022

8 Key Factors for Ecommerce Business Success in 2022. You can manage your sales process effectively with the help of sales CRM tools. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.

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eCommerce Logistics Affiliate Marketing User-Generated 85

Hubspot Marketing

JANUARY 23, 2023

Fast forward to 2022 and 20% of marketers have already pivoted this year due to a potential recession, hinting that we may see similar turbulence next year. Before we talk about next year, let’s look at how the looming recession has already impacted hiring in 2022. What Skills Should Marketers Focus on for Career Growth?

Marketing 84

Marketing Marketers Management Promotion 84

CXL

JUNE 16, 2022

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. A playbook does exactly this. Usage policies.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

OCTOBER 24, 2023

billion in the first quarter of 2022. Thus, they partnered with Pecan AI , a predictive analytics tool, to make strategic decisions with the help of predicted lifetime value (pLTV) models. AI Marketer AI Marketer is a predictive analytics tool that allows you to identify and target your most valuable customers.

User-Generated 111

User-Generated Price Retail Marketing 111

Marketing Insider Group

DECEMBER 21, 2020

Use tools like CRM and other AI-driven tech to streamline data analysis and draw insights across multiple platforms. What to do: Don’t neglect mobile just because your analytics say most visitors are on desktop. See You in 2022. What to do: Evaluate your current KPIs and system for monitoring performance. Showing Your Good Side.

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Thought Leadership Transform Marketing Marketers 137

Hubspot Marketing

JULY 18, 2023

HubSpot’s free form builder tool can help you fill your CRM with leads from your website. We don't have access to the analytics for each of these landing pages, so I can't tell you specifically how well they convert visitors, contacts, leads, and customers. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Search Engine Land

OCTOBER 7, 2022

Many also allow for the export of data to business intelligence tools or other analytics software. Their analytical capabilities can also help SEOs prove the impact of their work on the bottom line. analytics, log files, or a proprietary tracking pixel). Research took place in the first quarter of 2022.

SEO 107

SEO Whitepaper User-Generated Analytics 107

Marketing Insider Group

OCTOBER 14, 2019

Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting.

Branding 67

Branding Copywriting CMO Health 67

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. Regular cross-functional team meetings and project collaboration dashboards are just two ways to improve understanding between teams.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Communications 77

Sprout Social

JULY 6, 2022

According to the 2022 Sprout Social Index™ , 60% of businesses are using social data weekly, across their businesses. When you give social media intelligence the same weight as data from your CRM or ERP, you see everything more clearly. There’s a good chance your competitors are already using this data to their advantage.

Marketing 111

Marketing Marketers CRM Retail 111

Hubspot Marketing

FEBRUARY 16, 2023

Samuels adds, "To maintain this momentum, marketers should ensure their tech stack enables them to integrate their CRM and social management tools so they can easily surface social insights with their broader sales and support teams." This way, you can correctly track the performance of your campaigns in Analytics."

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User-Generated Gen Z Advertising Advertisers 145