Digital Marketer

MARCH 2, 2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Last year was a watershed moment in the history of ecommerce. We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. That is, increasing revenue generation and customer acquisition. Revenue teams should measure results in the same way. Objectives goals and KPIs are aligned.

Key Performance Indicator 78

Key Performance Indicator Marketing Marketers Communications 78

Martech

MARCH 10, 2022

If you have a smaller contact list (e.g., <100 contacts), you can use your (likely) existing tech to implement an ABM program, including your: CRM structure Email system Deal flow/lead platforms Data modeling Ad performance dashboard. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase). Measurement.

Inbound Marketing 108

Inbound Marketing Marketing Marketers Direct Mail 108

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. Why wouldn’t they be?

Analytics 106

Analytics Transform Marketing Marketers 106

Use Insider

FEBRUARY 16, 2022

As Google announced the discontinuation of third party cookies from Chrome browsers in 2022 and Apple its 14.5 OS updates, Salesforce speculated the impending impact on marketers: ‘Marketers turn to an array of data sources to target individual customers and prospects across their unique journeys. When are customers leaving?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

MARCH 8, 2024

CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. These are just four out of billions of questions good CRO tools can help you answer.

Transform 52

Transform Analytics Copywriting Marketing 52