Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 91

Market Research Non-Profit Transform Marketing 91

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

The CMO Survey

SEPTEMBER 13, 2022

reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. Flattening spending across categories: Marketers report 10.4% growth in marketing spending over the last year but predict this level will decrease and start trending toward the pre-Covid level of 5.8%

CMO 130

CMO Analytics Marketing Marketers 130

Martech

MARCH 10, 2022

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

Inbound Marketing 108

Inbound Marketing Marketing Marketers Direct Mail 108

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Twitter : Twitter analytics and Tweet activity page give you stats such as key demographics, languages, and interests of your audience. This is a post for nonprofits.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Rock Content

AUGUST 2, 2023

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030. This intelligent voice technology is also critical in data science and analytics. It collects customer data and performs deep learning and predictive analytics.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Unbounce

MARCH 8, 2024

Different tools provide the answers with different methods—with testing, analytics, surveys, and design. These days, most of the CRO tools on the market can be integrated with the tech stack you already have—CMS, CRM, social media, and more—so they can provide you with a more seamless optimization experience.

Transform 52

Transform Analytics Copywriting Marketing 52