Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Predictive analytics.

Marketing Automation Platform 126

Marketing Automation Platform CRM Marketing Marketers 126

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. In the U.S.,

Product Life Cycle 121

Product Life Cycle CRM Marketing Automation Platform Customer Journey 121

Hubspot Marketing

NOVEMBER 18, 2022

At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re suffering from a crisis of disconnectio n - disconnected data and systems, disconnected customers, and disconnected people. From our perspective, true magic happens when the market and industry experts also recognize that success. More on that here.

Marketing Automation Platform 118

Marketing Automation Platform CRM Customer Journey Analytics 118

Hubspot Marketing

NOVEMBER 18, 2022

At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re suffering from a crisis of disconnectio n - disconnected data and systems, disconnected customers, and disconnected people. From our perspective, true magic happens when the market and industry experts also recognize that success. More on that here.

Marketing Automation Platform 95

Marketing Automation Platform CRM Customer Journey Analytics 95

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 122

Transform Marketing Automation Platform CMO Marketing 122

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. Regular cross-functional team meetings and project collaboration dashboards are just two ways to improve understanding between teams.

Key Performance Indicator 78

Key Performance Indicator Marketing Marketers Communications 78

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124