The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in 2022 but not quite at its pandemic low of 9.8% Consistent with these levels, 25.6%

New Technology 289

New Technology CMO B2C Marketing 289

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. We don’t know what’s ahead for the U.S., Hedging economic optimism: Optimism for the U.S. economy hit 57.2 (out

CMO 130

CMO Analytics Marketing Marketers 130

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Take the 2022 MarTech Replacement Survey today!

Transform 87

Transform CRM Email Marketing Retail 87

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. However, mass email marketing can be difficult and time-consuming.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Martech

JANUARY 26, 2024

The company partnered with social media management platform Sprout Social in 2022. Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. Capabilities include social listening, analytics and managing direct messages.

Social Media Marketing 119

Social Media Marketing B2C CMO Management 119

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak.

Shoppers 85

Shoppers Advertising Advertisers PR 85