Marketers Spend on New Technologies While Battling Usage and Impact Challenges
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in 2022 but not quite at its pandemic low of 9.8% Consistent with these levels, 25.6%
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