Marketers Spend on New Technologies While Battling Usage and Impact Challenges
The CMO Survey
APRIL 24, 2024
with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in 2022 but not quite at its pandemic low of 9.8% While the overall level of investments remain positive, the drops in CRM investments from 6.2% Focusing on their own companies, average revenues are growing faster than markets at 16.4% two years ago.
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