Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

Customer Journey 118

Customer Journey B2C Marketing Marketers 118

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? We added several skill sets in 2022 and 2023 to expand our usages of the platform,” Hansen said.

Customer Journey 102

Customer Journey Marketing Automation Platform CRM User-Generated 102

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. It begins with knowing your customer journey, beginning with the prospect stage and moving through the sales process all the way to “closed won.” B2B reactivation is different from its B2C counterpart as a communication strategy.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Pam Didner

JANUARY 1, 2021

With travel’s inevident ramping next year, organizations should focus and drop deposits on venues of choice for 2022/23 when conference wanderlust returns to itchy professionals missing friendly skies and conference friends. Competition among professionals speakers in 2022/2023 will reach an all-time high. Choose wisely.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tasks can also be managed from within CRM systems.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124

Use Insider

FEBRUARY 17, 2023

Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — to create accurate profiles of your visitors and customers.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Hootsuite

DECEMBER 10, 2019

Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. Gartner predicts 40% of specialized mobile and social marketing jobs will be absorbed into generalist roles, or replaced by automation, by the end of 2022. The most confident marketers gather data at every stage of the social customer journey.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145