Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 87

Transform CRM Email Marketing Retail 87

Litmus

DECEMBER 7, 2022

Back in September, we announced a call for submissions to our 2022 Email Excellence Awards. We received 116 responses from our very talented email community–and the creativity, strategy, skill, and effort that went into the work they nominated did not disappoint! Most Innovative Personalization (B2C).

B2C 89

B2C Transform CRM User-Generated 89

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. They got it. Here’s what they did. “We Image: Petco. Get MarTech! In your inbox.

CRM 100

CRM Customer Health Retail 100

Martech

JANUARY 13, 2022

Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Real-time data capture and bi-directional data integration sync with CRM. Tasks can also be managed from within CRM systems.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Additionally, one in four marketers say they use social media shopping tools. Meanwhile, 32% use email marketing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. Popular items.

CRM 109

CRM Key Performance Indicator Customer loyalty Transform 109