The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in 2022 but not quite at its pandemic low of 9.8% While the overall level of investments remain positive, the drops in CRM investments from 6.2% Focusing on their own companies, average revenues are growing faster than markets at 16.4% two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JUNE 28, 2022

And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires. Solutions replaced.

CRM 79

CRM Marketing Marketers New Technology 79

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tasks can also be managed from within CRM systems.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation. Quick Takeaways.

Transform 137

Transform Marketing Strategy Content Marketing Whitepaper 137