Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S.

Gen Z 129

Gen Z Millennials Branding Shipping 129

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 131

B2C Gen Z Marketing Marketers 131

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. Let's dive in. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 131

Gen Z Millennials Retail Price 131

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022. Build Long-Term Brand Loyalty.

Shoppers 129

Shoppers Gen Z Branding Retail 129

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete.

Gen Z 139

Gen Z Market Trends Millennials Marketing 139

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. So, what are the best times to post on each social media channel in 2022? Keep this in mind as you review the information and see how that is applicable to your brand. For B2C brands, it’s Saturdays and Sundays. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 132

Gen Z Branding Transform Millennials 132

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. and “What is authenticity?”

Gen Z 122

Gen Z Fashion New Technology Product 122

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 123

Gen Z Transform Entertainment Customer Journey 123

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 113

Gen Z Product Millennials Retail 113

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. This makes mobile gaming advertising 3.2

Gen Z 136

Gen Z Advertising Advertisers Millennials 136

Spiralytics

JANUARY 31, 2023

million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022.

Gen Z 143

Gen Z Advertising Advertisers User-Generated 143

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

AUGUST 15, 2022

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. itstuesday. ?

Gen Z 125

Gen Z Affiliate Marketing User-Generated Promotion 125

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. If this was a real game, who would you main? — nba paint (@nba_paint) August 21, 2021.

Gen Z 143

Gen Z User-Generated Millennials Branding 143

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. 20 PR statistics you can’t ignore in 2022.

Communications 118

Communications PR Gen Z Analytics 118

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Twitter Alternatives for Building Community.

Gen Z 133

Gen Z Marketing Marketers Millennials 133

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Employer branding will be more people-oriented.

Gen Z 136

Gen Z Law Marketing Marketers 136

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." This also means TikTok can work for a variety of brands across different industries. Curious which brands are winning on TikTok? Let's dive in.

Gen Z 107

Gen Z Shipping Millennials Energy 107

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 August 7, 2022.

Gen Z 141

Gen Z Branding User-Generated Millennials 141

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 128

Non-Profit Gen Z Millennials User-Generated 128

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132