The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. It’s what you do after the game that matters.

Shoppers 85

Shoppers Advertising Advertisers PR 85

Martech

DECEMBER 16, 2022

For example, if your CMO focused on CRM tools, emphasize the size of your database and how much it grew or how much revenue was generated per email sent. For example, marketing operations teams struggled with retaining talent due to the competitive market in 2022. That’s the metric you should highlight.

Shipping 93

Shipping CMO Analytics CRM 93

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145