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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

As Google announced the discontinuation of third party cookies from Chrome browsers in 2022 and Apple its 14.5 OS updates, Salesforce speculated the impending impact on marketers: ‘Marketers turn to an array of data sources to target individual customers and prospects across their unique journeys. – Forbes.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

It’s transforming the customer experience and pushing brands to broaden their direct marketing strategies. Taking a page from the conversational marketing playbook, direct messaging boosts a brand’s ability to connect with their audience one-on-one. — JISOO NEWS (@NEWSJISOO) May 7, 2022. Find your audience.