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A look at martech investment and innovation

Martech

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. we are seeing close to an equal number of companies/products entering and exiting the market each year. . In looking at investment amounts, we saw a significant dip in Q2 2022. In the U.S., Innovation and investment.