Martech
OCTOBER 27, 2023
HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra.
Hubspot Marketing
JULY 22, 2022
However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.
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Martech
MAY 16, 2022
She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Take the 2022 MarTech Replacement Survey today! Let us know!
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.
Digital Marketer
MARCH 2, 2023
2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period.
Martech
DECEMBER 16, 2022
We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Carrying and inputting CRM data across multiple touchpoints.
Search Engine Land
SEPTEMBER 12, 2023
After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting.
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