Remove 2022 Remove CRM Remove Customer Acquisition Remove Marketing Automation Platform
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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The other piece was that I needed a platform where I could own and grow my customer relationships.”.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. That is, increasing revenue generation and customer acquisition. RMA’s report on the current state of sales and marketing alignment.