Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 106

Customer Acquisition Direct Mail User-Generated Influencer Marketing 106

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. Let us know!

Transform 87

Transform CRM Email Marketing Retail 87

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The goal is to streamline the “hand-off” of leads from marketing to sales. Account-based marketing: A snapshot.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Digital Marketer

MARCH 2, 2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Martech

MARCH 10, 2022

The goal of inbound, then, is to create one-to-one relationships with customers (new and existing) that have a lasting impact on them and your brand. ?. ?Inbound Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot. Crawl before you walk before you run.

Inbound Marketing 108

Inbound Marketing Marketing Marketers Direct Mail 108

Hubspot Marketing

NOVEMBER 14, 2022

High data quality” is the #1 desired feature of a new CRM platform. 77% of marketers say that data is important to their overall marketing strategy (to help them reach their target audience, understand which marketing strategies are most effective, and create more effective content), but only 19% have access to “very high-quality data.”.

Thought Leadership 93

Thought Leadership Customer Acquisition CRM Communications 93

Hubspot Marketing

JANUARY 30, 2023

If marketers don’t have the data they need on their target audience, the ROI of their marketing activities suffers. And this is already happening -- in our survey of professionals tracking Customer Acquisition Costs , 49% say CAC has gone up from 2021 to 2022. Check out HubSpot tools like our free CRM.

Customer Acquisition 91

Customer Acquisition CRM Marketing Marketers 91