Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra.

CRM 120

CRM Customer Acquisition User-Generated Price 120

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Carrying and inputting CRM data across multiple touchpoints.

CRM 90

CRM Customer Acquisition CMO eCommerce 90

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Digital Marketer

MARCH 2, 2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Search Engine Land

SEPTEMBER 12, 2023

Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special.

eCommerce 144

eCommerce Retail User-Generated Pharmaceutical 144

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. That is, increasing revenue generation and customer acquisition. It connects with CRMs, helpdesks and workflow tools to improve team collaboration.

Key Performance Indicator 78

Key Performance Indicator Marketing Marketers Communications 78

Hubspot Marketing

NOVEMBER 14, 2022

Increasing costs to reach customers and prospects. While growth challenges can be attributed to many factors, the heart of the problem stems from the same place: a lack of connection. High data quality” is the #1 desired feature of a new CRM platform. Other top concerns for businesses right now include: Increasing expenses.

Thought Leadership 93

Thought Leadership Customer Acquisition CRM Communications 93