Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey?

Customer Journey 102

Customer Journey Marketing Automation Platform CRM User-Generated 102

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. In the U.S.,

Product Life Cycle 121

Product Life Cycle CRM Marketing Automation Platform Customer Journey 121

Hubspot Marketing

NOVEMBER 18, 2022

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces.

Marketing Automation Platform 118

Marketing Automation Platform CRM Customer Journey Analytics 118

Martech

JULY 27, 2023

Jen Bergren has been breaking down HubSpot releases for us since May 2022. It was what we were already doing, but we learned there was a word for it — because we were helping marketing teams, sales teams, service teams, all across the customer journey. This interview has been edited for clarity and length.

CRM 92

CRM PR Marketing Automation Platform Customer Journey 92

Hubspot Marketing

NOVEMBER 18, 2022

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces.

Marketing Automation Platform 95

Marketing Automation Platform CRM Customer Journey Analytics 95

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. CRM agility.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. Aligned personas help both departments understand target audiences’ challenges, goals and objections at every stage of the customer journey.

Key Performance Indicator 78

Key Performance Indicator Marketing Marketers Communications 78