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The Complete Guide to Business Text Messaging for Growth in 2022

Customers.ai

Don’t get left behind in 2022… find your unicorns in a sea of donkeys! In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions. Now for the “Whys” of business text messaging and why it is important in 2022. In short, Yes!

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The Best Personalized Email Examples to Inspire Your 2023 Strategy

Litmus

Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! Email examples featured in The Best Personalized Emails of 2022. Personalization using CRM data and rules based on date/time of open. Looking for inspiration to boost your 2023 email strategy ? Learn more.

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How To Create Inspiring Personalized Emails

Litmus

Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. At Litmus Live 2022 , we discussed 23 ways in which you can personalize your emails. Create follow-up emails based on how customers voted. Learn more.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Law 128
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How to Use Dynamic Email Content to Increase Engagement

Litmus

You can choose to display a stream of products from all categories, control the category manually, or even combine it with CRM data. This blog was originally published June 2022 by Martyn Lee. Product recommendation-based content You can create product bundles that are based on site-wide data and product characteristics.

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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 105
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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

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