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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 128
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Email Content Automation: What It Means and Why It’s Effective

Litmus

More than 40% of marketers cite a lack of resources—time, people, and money—and the right tools as a significant challenge. Additionally, more than 90% of marketers identify marketing as critical to their company’s overall success. In 2022, over 40% of companies plan to increase their investment in email marketing.

CRM 109